Google Nest vs NETGEAR:Which is more popular by branded search?
In August 2026, Google Nest had more branded searches than NETGEAR among mesh wifi brands worldwide. Google Nest was estimated to have 457K branded searches compared to NETGEAR’s 246K, and held a 13.8% Share of Search versus NETGEAR’s 7.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Nest or NETGEAR?
Compare the mesh wifi systems people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Nest, NETGEAR. The figures are in the table below the chart.
View monthly share of search table
| Month | TP-Link | Google Nest | Ubiquiti | NETGEAR | eero |
|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 17.8% | 13.6% | 7.2% | 4.1% |
| Nov 2025 | 55.8% | 19.8% | 13.3% | 7.1% | 4% |
| Dec 2025 | 56.6% | 18.5% | 13.5% | 7.3% | 4.1% |
| Jan 2026 | 57.9% | 16.7% | 13.8% | 7.4% | 4.2% |
| Feb 2026 | 58.7% | 15.5% | 13.9% | 7.7% | 4.2% |
| Mar 2026 | 58.2% | 12.5% | 16.2% | 8.5% | 4.7% |
| Apr 2026 | 60.1% | 13% | 13.8% | 8.1% | 4.9% |
| May 2026 | 58.7% | 14.9% | 13.4% | 8.2% | 4.8% |
| Jun 2026 | 58.7% | 15.7% | 13.4% | 7.3% | 4.9% |
| Jul 2026 | 58.6% | 15% | 13.3% | 7.3% | 5.8% |
| Aug 2026 | 60.1% | 13.8% | 13.6% | 7.4% | 5% |
| Sep 2026 | — | — | — | — | — |
How has the Google Nest and NETGEAR comparison changed over the last 12 months?
3 findings
- Google Nest was ahead of NETGEAR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among mesh wifi brands worldwide moved from 17.8% to 13.8%, and its estimated monthly branded searches moved from 717K to 457K.
- Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among mesh wifi brands worldwide moved from 7.2% to 7.4%, and its estimated monthly branded searches moved from 293K to 246K.
How did search popularity change for mesh wifi brands worldwide in August 2026?
2 changes
In August 2026, Google Nest lost estimated Share of Search among mesh wifi brands worldwide, from 15% to 13.8%.
Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Nest’s and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest
5 branded search terms
- google nest
- google nest thermostat
- googlenest
- nest thermostat
- store google com
NETGEAR
7 branded search terms
- netgear
- netgear com
- netgear nighthawk
- netgear orbi
- netgear router
- netgear wifi router
- router netgear
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.