Brandwave

How popular isTP-Link in search?

In August 2026, there were an estimated 2M branded searches for TP-Link worldwide which is down 13.9% over the last 11 months. TP-Link holds 60.1% estimated Share of Search among mesh wifi brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TP-Link60.1%
  2. Google Nest13.8%
  3. Ubiquiti13.6%
  4. NETGEAR7.4%
  5. eero5%
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Which mesh wifi brands compete with TP-Link?

TP-Link against mesh wifi brands worldwide, by month

Share of Search by month for TP-Link, Google Nest, Ubiquiti, NETGEAR, eero. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkGoogle NestUbiquitiNETGEAReero
Oct 202557.3%17.8%13.6%7.2%4.1%
Nov 202555.8%19.8%13.3%7.1%4%
Dec 202556.6%18.5%13.5%7.3%4.1%
Jan 202657.9%16.7%13.8%7.4%4.2%
Feb 202658.7%15.5%13.9%7.7%4.2%
Mar 202658.2%12.5%16.2%8.5%4.7%
Apr 202660.1%13%13.8%8.1%4.9%
May 202658.7%14.9%13.4%8.2%4.8%
Jun 202658.7%15.7%13.4%7.3%4.9%
Jul 202658.6%15%13.3%7.3%5.8%
Aug 202660.1%13.8%13.6%7.4%5%
Sep 2026—————

  1. 1.TP-Link

    60.1%

    Held 1st. 2M estimated branded searches, +0.55% vs prior month. Share +1.5 points.

  2. 2.Google Nest

    13.8%

    Held 2nd. 457K estimated branded searches, -9.6% vs prior month. Share -1.2 points.

  3. 3.Ubiquiti

    13.6%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.NETGEAR

    7.4%

    Held 4th. 246K estimated branded searches, -0.32% vs prior month. Share +0.1 points.

  5. 5.eero

    5%

    Held 5th. 166K estimated branded searches, -15.3% vs prior month. Share -0.8 points.

Compare search popularity between TP-Link and its closest rivals

Every comparison with TP-Link

How has branded search demand for TP-Link changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TP-Link worldwide fell from 2.3M to 2M.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among mesh wifi brands worldwide increased from 57.3% to 60.1%.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among mesh wifi brands worldwide peaked at 60.1% in August 2026 and was lowest at 55.8% in November 2025.

How did search popularity change for mesh wifi brands worldwide in August 2026?

  1. In August 2026, TP-Link gained estimated Share of Search among mesh wifi brands worldwide, from 58.6% to 60.1%.

  2. In August 2026, Google Nest lost estimated Share of Search among mesh wifi brands worldwide, from 15% to 13.8%.

  3. In August 2026, eero lost estimated Share of Search among mesh wifi brands worldwide, from 5.8% to 5%.

  4. Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  5. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

Where does TP-Link compete?

TP-Link is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Range extender brands2nd of 60.48%Show ranking
Home Wi-Fi router brands1st of 544.8%Show ranking
Network switch brands1st of 657.1%Show ranking
Mesh wifi brands1st of 560.1%Shown above
Smart plug brands1st of 561.5%Show ranking

How is TP-Link measured?

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • router tp-link
  • tp link
  • tp link deco
  • tp link router
  • tp-link
  • tp-link com
  • tp-link wifi router

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How the Brand Demand Index is measured

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