Brandwave

Makita vs TP-Link:Which is searched more?

In September 2026, TP-Link had more branded searches than Makita among routers brands worldwide. TP-Link had about 1.5 million branded searches, while Makita had 1 million. TP-Link made up 29.1% of all routers brand searches we track, and Makita accounted for 19.5%. These are worldwide searches for English-language branded terms.

Share of searches among routers brands worldwide in September 2026Is Makita or TP-Link more popular in search?
Makita19.5%1M searches
vs
TP-Link29.1%1.5M searches

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Is Makita or TP-Link more popular in search?

Compare the routers brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Makita and TP-Link among routers brands worldwide, by month

Share of searches by month for TP-Link, Makita. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSTP-LinkMakitaDeWalteeroBoschTritonDraper
Oct 202531.1%31.1%23.8%11.4%2.3%0.33%0.03%<0.01%
Nov 202530.1%30.1%23.6%13.6%2.2%0.37%0.03%<0.01%
Dec 202531.4%31.4%20.3%14.1%2.3%0.33%0.03%<0.01%
Jan 202633.4%33.4%18%12.3%2.5%0.35%0.03%<0.01%
Feb 202635.9%29.4%18.9%13.2%2.2%0.38%0.03%<0.01%
Mar 202634.4%28.2%21.8%12.7%2.5%0.36%0.03%<0.01%
Apr 202631.2%31.2%20.4%14%2.8%0.4%0.06%<0.01%
May 202631.1%31.1%20.6%14%2.8%0.34%0.03%<0.01%
Jun 202635.5%29.1%19.3%13.1%2.6%0.3%0.03%<0.01%
Jul 202633%33%17.9%12.1%3.6%0.35%0.03%<0.01%
Aug 202635.5%29.1%19.3%13.1%2.6%0.3%0.03%<0.01%
Sep 202635.5%29.1%19.5%13%2.6%0.3%0.03%<0.01%

How has the Makita and TP-Link comparison changed over the last 12 months?

3 findings
  • TP-Link was ahead of Makita in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among routers brands worldwide moved from 23.8% to 19.5%, and its estimated monthly branded searches moved from 1.4M to 1M.
  • Across the 12 months ending September 2026, TP-Link’s share of searches among routers brands worldwide moved from 31.1% to 29.1%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

How did search popularity change for routers brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  2. Estimated monthly branded searches for TP-Link worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Makita’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

TP-Link

1 branded search term

  • tp-link

How the Brand Demand Index is measured

Other head-to-heads among routers brands

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