Brandwave

How popular isTP-Link in search?

In August 2026, there were an estimated 2M branded searches for TP-Link worldwide which is down 13.9% over the last 11 months. TP-Link holds 44.8% estimated Share of Search among home Wi-Fi router brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TP-Link44.8%
  2. ASUS44.2%
  3. NETGEAR5.5%
  4. eero3.7%
  5. Linksys1.7%
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Which home Wi-Fi router brands compete with TP-Link?

TP-Link against home Wi-Fi router brands worldwide, by month

Share of Search by month for TP-Link, ASUS, NETGEAR, eero. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkASUSNETGEAReeroLinksys
Oct 202547.7%41%6%3.4%1.9%
Nov 202547.6%41.1%6.1%3.4%1.9%
Dec 202547.6%41%6.2%3.4%1.8%
Jan 202647.6%41%6.1%3.4%1.9%
Feb 202644%45.3%5.8%3.1%1.8%
Mar 202644.2%43.8%6.4%3.6%2%
Apr 202647.8%39.9%6.5%3.9%1.9%
May 202647.9%39.7%6.7%3.9%1.9%
Jun 202644.6%44.3%5.6%3.7%1.7%
Jul 202647.9%39.5%6%4.7%1.9%
Aug 202644.8%44.2%5.5%3.7%1.7%
Sep 2026—————

  1. 1.TP-Link

    44.8%

    held 1st · 2M estimated branded searches · +0.55% vs prior month · -3.1 points

  2. 2.ASUS

    44.2%

    held 2nd · 2M estimated branded searches · +20.4% vs prior month · +4.7 points

  3. 3.NETGEAR

    5.5%

    held 3rd · 246K estimated branded searches · -0.32% vs prior month · -0.4 points

  4. 4.eero

    3.7%

    held 4th · 166K estimated branded searches · -15.3% vs prior month · -1 points

  5. 5.Linksys

    1.7%

    held 5th · 77.3K estimated branded searches · -0.14% vs prior month · -0.1 points

Compare search popularity between TP-Link and its closest rivals

How has branded search demand for TP-Link changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TP-Link worldwide fell from 2.3M to 2M.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among home Wi-Fi router brands worldwide decreased from 47.7% to 44.8%.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among home Wi-Fi router brands worldwide peaked at 47.9% in July 2026 and was lowest at 44% in February 2026.

How did search popularity change for home Wi-Fi router brands worldwide in August 2026?

  1. In August 2026, ASUS gained estimated Share of Search among home Wi-Fi router brands worldwide, from 39.5% to 44.2%.

  2. In August 2026, TP-Link lost estimated Share of Search among home Wi-Fi router brands worldwide, from 47.9% to 44.8%.

  3. In August 2026, eero lost estimated Share of Search among home Wi-Fi router brands worldwide, from 4.7% to 3.7%.

  4. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

  5. Estimated monthly branded searches for Linksys worldwide fell 15% over 11 measured months, from 90.9K to 77.3K in August 2026.

How is TP-Link measured?

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • router tp-link
  • tp link
  • tp link deco
  • tp link router
  • tp-link
  • tp-link com
  • tp-link wifi router

Do you work for TP-Link? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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