Brandwave

How popular isTP-Link in search?

In August 2026, there were an estimated 2M branded searches for TP-Link worldwide which is down 13.9% over the last 11 months. TP-Link holds 59.5% estimated Share of Search among network switch brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TP-Link59.5%
  2. Webex15.6%
  3. Ubiquiti13.4%
  4. NETGEAR7.4%
  5. D-Link4%
  6. Zyxel0.09%
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Which network switch brands compete with TP-Link?

TP-Link against network switch brands worldwide, by month

Share of Search by month for TP-Link, Webex, Ubiquiti, NETGEAR, D-Link. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkWebexUbiquitiNETGEARD-LinkZyxel
Oct 202556.5%18.7%13.5%7.2%4%0.09%
Nov 202556.5%18.6%13.5%7.2%4%0.09%
Dec 202556.7%18.3%13.5%7.3%4%0.09%
Jan 202656.6%18.6%13.5%7.2%4%0.09%
Feb 202656.5%18.5%13.4%7.5%4%0.11%
Mar 202652.8%20.4%14.7%7.7%4.4%0.12%
Apr 202654.7%21.4%12.6%7.4%3.8%0.1%
May 202657%18%13%8%3.9%0.1%
Jun 202657.6%18.2%13.1%7.2%3.9%0.08%
Jul 202657.5%18.2%13.1%7.2%3.9%0.08%
Aug 202659.5%15.6%13.4%7.4%4%0.09%
Sep 2026——————

  1. 1.TP-Link

    59.5%

    Held 1st. 2M estimated branded searches, +0.55% vs prior month. Share +1.9 points.

  2. 2.Webex

    15.6%

    Held 2nd. 523K estimated branded searches, -16.5% vs prior month. Share -2.6 points.

  3. 3.Ubiquiti

    13.4%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.NETGEAR

    7.4%

    Held 4th. 246K estimated branded searches, -0.32% vs prior month. Share +0.2 points.

  5. 5.D-Link

    4%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Zyxel

    0.09%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between TP-Link and its closest rivals

How has branded search demand for TP-Link changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TP-Link worldwide fell from 2.3M to 2M.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among network switch brands worldwide increased from 56.5% to 59.5%.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among network switch brands worldwide peaked at 59.5% in August 2026 and was lowest at 52.8% in March 2026.

How did search popularity change for network switch brands worldwide in August 2026?

  1. In August 2026, TP-Link gained estimated Share of Search among network switch brands worldwide, from 57.5% to 59.5%.

  2. In August 2026, Webex lost estimated Share of Search among network switch brands worldwide, from 18.2% to 15.6%.

  3. Estimated monthly branded searches for Zyxel worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  4. Estimated monthly branded searches for D-Link worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  5. Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  6. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

Where does TP-Link compete?

TP-Link is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Range extender brands2nd of 60.48%Show ranking
Home Wi-Fi router brands1st of 544.8%Show ranking
Network switch brands1st of 659.5%Shown above
Mesh wifi brands1st of 560.1%Show ranking
Smart plug brands1st of 561.5%Show ranking

How is TP-Link measured?

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • router tp-link
  • tp link
  • tp link deco
  • tp link router
  • tp-link
  • tp-link com
  • tp-link wifi router

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How the Brand Demand Index is measured

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