Brandwave

Smart plug brands:Which brands are most popular in search?

In August 2026, TP-Link was the most searched among smart plug brands worldwide, with an estimated 2M branded searches and 61.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TP-Link61.5%
  2. Eufy31.3%
  3. Kasa5.1%
  4. Wemo1.5%
  5. Meross0.56%

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Share of SearchLeaderboard

Compare the smart plug brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among smart plug brands worldwide, by month

Share of Search by month for TP-Link, Eufy, Kasa. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkEufyKasaWemoMeross
Oct 202565.2%27.8%4.7%1.4%0.93%
Nov 202560.9%32.6%4.4%1.1%1.1%
Dec 202563.2%30.2%4.5%1.1%0.91%
Jan 202664.8%27.5%5.6%1.1%0.93%
Feb 202664.5%27.2%5.6%2%0.75%
Mar 202662.7%29.8%5.2%1.6%0.7%
Apr 202664.4%27.8%5.4%1.6%0.73%
May 202662.8%29.7%5.2%1.6%0.71%
Jun 202662.9%31%4.3%1.3%0.58%
Jul 202664.4%28.4%5.4%1.3%0.59%
Aug 202661.5%31.3%5.1%1.5%0.56%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.TP-Link

    61.5%

    Held 1st. 2M estimated branded searches, +0.55% vs prior month. Share -2.9 points.

  2. 2.Eufy

    31.3%

    Held 2nd. 1M estimated branded searches, +16.1% vs prior month. Share +2.9 points.

  3. 3.Kasa

    5.1%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Wemo

    1.5%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Meross

    0.56%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among smart plug brands worldwide?

In August 2026, TP-Link was the most searched among smart plug brands worldwide, with an estimated 2M branded searches and 61.5% estimated Share of Search within this set. Eufy is in 2nd place, 30.2 percentage points behind at 31.3% Share of Search.

Global smart plug brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
TP-Link65.2% → 61.5%65.2%Oct 202560.9%Nov 20251st
Eufy27.8% → 31.3%32.6%Nov 202527.2%Feb 20262nd
Kasa4.7% → 5.1%5.6%Jan 20264.3%Jun 20263rd
Wemo1.4% → 1.5%2%Feb 20261.1%Nov 20254th
Meross0.93% → 0.56%1.1%Nov 20250.56%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among smart plug brands worldwide decreased from 65.2% to 61.5%.
  • Across the 11 months ending August 2026, Eufy’s estimated Share of Search among smart plug brands worldwide increased from 27.8% to 31.3%.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among smart plug brands worldwide peaked at 65.2% in October 2025 and was lowest at 60.9% in November 2025.
  • Across the 11 months ending August 2026, Eufy’s estimated Share of Search among smart plug brands worldwide peaked at 32.6% in November 2025 and was lowest at 27.2% in February 2026.
  • Across the 11 months ending August 2026, Kasa’s estimated Share of Search among smart plug brands worldwide peaked at 5.6% in January 2026 and was lowest at 4.3% in June 2026.
  • Across the 11 months ending August 2026, Kasa, Wemo and Meross held steady: their estimated Share of Search among smart plug brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for smart plug brands worldwide in August 2026?

  1. In August 2026, Eufy gained estimated Share of Search among smart plug brands worldwide, from 28.4% to 31.3%.

  2. In August 2026, TP-Link lost estimated Share of Search among smart plug brands worldwide, from 64.4% to 61.5%.

  3. Estimated monthly branded searches for Meross worldwide fell 45.3% over 11 measured months, from 33.1K to 18.1K in August 2026.

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