Brandwave

How popular isTP-Link in search?

In August 2026, there were an estimated 2M branded searches for TP-Link worldwide which is down 13.9% over the last 11 months. TP-Link holds 61.5% estimated Share of Search among smart plug brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TP-Link61.5%
  2. Eufy31.3%
  3. Kasa5.1%
  4. Wemo1.5%
  5. Meross0.56%
TP-Link website (opens in a new tab)

Follow TP-Link and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which smart plug brands compete with TP-Link?

TP-Link against smart plug brands worldwide, by month

Share of Search by month for TP-Link, Eufy, Kasa. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkEufyKasaWemoMeross
Oct 202565.2%27.8%4.7%1.4%0.93%
Nov 202560.9%32.6%4.4%1.1%1.1%
Dec 202563.2%30.2%4.5%1.1%0.91%
Jan 202664.8%27.5%5.6%1.1%0.93%
Feb 202664.5%27.2%5.6%2%0.75%
Mar 202662.7%29.8%5.2%1.6%0.7%
Apr 202664.4%27.8%5.4%1.6%0.73%
May 202662.8%29.7%5.2%1.6%0.71%
Jun 202662.9%31%4.3%1.3%0.58%
Jul 202664.4%28.4%5.4%1.3%0.59%
Aug 202661.5%31.3%5.1%1.5%0.56%
Sep 2026—————

  1. 1.TP-Link

    61.5%

    Held 1st. 2M estimated branded searches, +0.55% vs prior month. Share -2.9 points.

  2. 2.Eufy

    31.3%

    Held 2nd. 1M estimated branded searches, +16.1% vs prior month. Share +2.9 points.

  3. 3.Kasa

    5.1%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Wemo

    1.5%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Meross

    0.56%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between TP-Link and its closest rivals

How has branded search demand for TP-Link changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TP-Link worldwide fell from 2.3M to 2M.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among smart plug brands worldwide decreased from 65.2% to 61.5%.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among smart plug brands worldwide peaked at 65.2% in October 2025 and was lowest at 60.9% in November 2025.

How did search popularity change for smart plug brands worldwide in August 2026?

  1. In August 2026, Eufy gained estimated Share of Search among smart plug brands worldwide, from 28.4% to 31.3%.

  2. In August 2026, TP-Link lost estimated Share of Search among smart plug brands worldwide, from 64.4% to 61.5%.

  3. Estimated monthly branded searches for Meross worldwide fell 45.3% over 11 measured months, from 33.1K to 18.1K in August 2026.

Where does TP-Link compete?

TP-Link is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Range extender brands2nd of 60.48%Show ranking
Home Wi-Fi router brands1st of 544.8%Show ranking
Network switch brands1st of 659.5%Show ranking
Mesh wifi brands1st of 560.1%Show ranking
Smart plug brands1st of 561.5%Shown above

How is TP-Link measured?

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • router tp-link
  • tp link
  • tp link deco
  • tp link router
  • tp-link
  • tp-link com
  • tp-link wifi router

Do you work for TP-Link? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is TP-Link your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free