TP-Link vs Wyze:Which is more popular?
In October 2026, TP-Link had more branded searches than Wyze among smart lighting brands worldwide. TP-Link had about 1,470 branded searches, while Wyze had 430. TP-Link made up 0.25% of all smart lighting brand searches we track, and Wyze accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, TP-Link appeared in three of the five answers and Wyze in none.
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Top smart lighting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Wyze did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Govee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WiZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TP-Link3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kasa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wyze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lighting brands
5 answers
Asked ChatGPT
“Which smart lighting brand should I buy?”
Asked ChatGPT
“What are the best smart lighting brands?”
Asked ChatGPT
“What's the best smart lighting brand for a whole house?”
Searched Google, AI Overview
“smart lights for home”
Searched Google, AI Overview
“smart home lighting”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is TP-Link or Wyze more popular in search?
This chart shows how often people search Google for TP-Link and Wyze by name. Each line represents a brand's share of searches for all eight smart lighting brands we track, month by month, from English-language searches worldwide.
Share of searches by month for TP-Link, Wyze. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips Hue | Nanoleaf | LIFX | WiZ | Govee | Kasa | TP-Link | Wyze |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 81.8% | 12.4% | 3.2% | 0.98% | 1.1% | 0.28% | 0.19% | 0.06% |
| Dec 2025 | 75.2% | 17% | 3.8% | 1.3% | 1.8% | 0.47% | 0.26% | 0.07% |
| Jan 2026 | 78% | 14.1% | 4.6% | 1.4% | 1.1% | 0.38% | 0.26% | 0.08% |
| Feb 2026 | 77.7% | 14.3% | 4.6% | 1.4% | 1.1% | 0.46% | 0.25% | 0.13% |
| Mar 2026 | 75.3% | 16.6% | 4.6% | 1.6% | 1.1% | 0.44% | 0.32% | 0.07% |
| Apr 2026 | 74.1% | 16.7% | 5.4% | 1.6% | 1.5% | 0.36% | 0.28% | 0.09% |
| May 2026 | 73.9% | 16.5% | 5.3% | 2% | 1.6% | 0.36% | 0.28% | 0.08% |
| Jun 2026 | 74.6% | 16.6% | 4.5% | 1.6% | 1.9% | 0.29% | 0.28% | 0.09% |
| Jul 2026 | 73.7% | 16.5% | 4.5% | 1.6% | 3% | 0.38% | 0.28% | 0.07% |
| Aug 2026 | 72.6% | 16.5% | 5.2% | 1.9% | 2.9% | 0.45% | 0.28% | 0.07% |
| Sep 2026 | 75.5% | 16.7% | 4.4% | 1.6% | 1.3% | 0.31% | 0.23% | 0.06% |
| Oct 2026 | 78.1% | 14.2% | 3.9% | 1.7% | 1.4% | 0.27% | 0.25% | 0.07% |
TP-Link and Wyze sell other things too, so only their searches that name this product count here, like “tp link smart bulb”.
How has branded search for TP-Link and Wyze changed worldwide over the last 12 months?
3 findings
- TP-Link was ahead of Wyze in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, TP-Link’s share of searches among smart lighting brands worldwide moved from 0.19% to 0.25%, and its estimated monthly branded searches moved from 1.9K to 1.5K.
- Across the 12 months ending October 2026, Wyze’s share of searches among smart lighting brands worldwide moved from 0.06% to 0.07%, and its estimated monthly branded searches moved from 640 to 430.
How did search popularity change for smart lighting brands worldwide in October 2026?
2 changes
How are TP-Link’s and Wyze’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using TP-Link’s and Wyze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smart lighting brands
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