Brandwave

How popular isPhilips Hue in search?

In August 2026, there were an estimated 301K branded searches for Philips Hue worldwide which is down 45.3% over the last 11 months. Philips Hue holds 4.5% estimated Share of Search among smart lighting brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Govee90.7%
  2. Philips Hue4.5%
  3. Wyze3.7%
  4. Nanoleaf0.9%
  5. LIFX0.27%
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Which smart lighting brands compete with Philips Hue?

Philips Hue against smart lighting brands worldwide, by month

Share of Search by month for Govee, Philips Hue, Wyze. The figures are in the table below the chart.

View monthly share of search table
MonthGoveePhilips HueWyzeNanoleafLIFX
Oct 202586.6%7.8%4%1.3%0.31%
Nov 202582.7%11.1%4.3%1.5%0.37%
Dec 202586.4%7.8%4%1.6%0.31%
Jan 202688.7%6.5%3.4%1.1%0.32%
Feb 202689.4%5.4%4.1%0.88%0.26%
Mar 202691%4.5%3.4%0.9%0.22%
Apr 202691.5%3.7%3.9%0.74%0.22%
May 202691.9%3.7%3.4%0.74%0.22%
Jun 202690.7%4.5%3.7%0.9%0.22%
Jul 202688.9%5.4%4.4%1.1%0.26%
Aug 202690.7%4.5%3.7%0.9%0.27%
Sep 2026—————

  1. 1.Govee

    90.7%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +1.7 points.

  2. 2.Philips Hue

    4.5%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Wyze

    3.7%

    Held 3rd. 250K estimated branded searches, +1.8% vs prior month. Share -0.7 points.

  4. 4.Nanoleaf

    0.9%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.LIFX

    0.27%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Philips Hue and its closest rivals

How has branded search demand for Philips Hue changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Philips Hue worldwide fell from 550K to 301K.
  • Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands worldwide decreased from 7.8% to 4.5%.
  • Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands worldwide peaked at 11.1% in November 2025 and was lowest at 3.7% in April 2026.

How did search popularity change for smart lighting brands worldwide in August 2026?

  1. In August 2026, Govee gained estimated Share of Search among smart lighting brands worldwide, from 88.9% to 90.7%.

  2. In August 2026, Philips Hue lost estimated Share of Search among smart lighting brands worldwide, from 5.4% to 4.5%.

  3. In August 2026, Wyze lost estimated Share of Search among smart lighting brands worldwide, from 4.4% to 3.7%.

  4. Estimated monthly branded searches for Nanoleaf worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

  5. Estimated monthly branded searches for LIFX worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

Where does Philips Hue compete?

Philips Hue is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outdoor lighting3rd of 63.8%Show ranking
Garden light brands3rd of 53.8%Show ranking
Smart lighting brands2nd of 54.5%Shown above

How is Philips Hue measured?

Brandwave collects information about searches that people make online using Philips Hue’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • philipshue

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How the Brand Demand Index is measured

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