Philips Hue vs Wyze:Which is more popular by branded search?
In August 2026, Philips Hue had more branded searches than Wyze among smart lighting brands worldwide. Philips Hue was estimated to have 301K branded searches compared to Wyze’s 250K, and held a 4.5% Share of Search versus Wyze’s 3.7%. These are worldwide searches for English-language branded terms.
Follow Philips Hue vs Wyze and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Philips Hue or Wyze?
Compare the smart lighting brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips Hue, Wyze. The figures are in the table below the chart.
View monthly share of search table
| Month | Govee | Philips Hue | Wyze | Nanoleaf | LIFX |
|---|---|---|---|---|---|
| Oct 2025 | 86.6% | 7.8% | 4% | 1.3% | 0.31% |
| Nov 2025 | 82.7% | 11.1% | 4.3% | 1.5% | 0.37% |
| Dec 2025 | 86.4% | 7.8% | 4% | 1.6% | 0.31% |
| Jan 2026 | 88.7% | 6.5% | 3.4% | 1.1% | 0.32% |
| Feb 2026 | 89.4% | 5.4% | 4.1% | 0.88% | 0.26% |
| Mar 2026 | 91% | 4.5% | 3.4% | 0.9% | 0.22% |
| Apr 2026 | 91.5% | 3.7% | 3.9% | 0.74% | 0.22% |
| May 2026 | 91.9% | 3.7% | 3.4% | 0.74% | 0.22% |
| Jun 2026 | 90.7% | 4.5% | 3.7% | 0.9% | 0.22% |
| Jul 2026 | 88.9% | 5.4% | 4.4% | 1.1% | 0.26% |
| Aug 2026 | 90.7% | 4.5% | 3.7% | 0.9% | 0.27% |
| Sep 2026 | — | — | — | — | — |
How has the Philips Hue and Wyze comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Wyze took it in April 2026, Philips Hue took it in May 2026.
- Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands worldwide moved from 7.8% to 4.5%, and its estimated monthly branded searches moved from 550K to 301K.
- Across the 11 months ending August 2026, Wyze’s estimated Share of Search among smart lighting brands worldwide moved from 4% to 3.7%, and its estimated monthly branded searches moved from 282K to 250K.
How did search popularity change for smart lighting brands worldwide in August 2026?
2 changes
In August 2026, Philips Hue lost estimated Share of Search among smart lighting brands worldwide, from 5.4% to 4.5%.
In August 2026, Wyze lost estimated Share of Search among smart lighting brands worldwide, from 4.4% to 3.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Philips Hue’s and Wyze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Hue
1 branded search term
- philipshue
Wyze
9 branded search terms
- camera wyze
- security camera wyze
- wyze
- wyze cam
- wyze com
- wyze doorbell
- wyze floodlight
- wyze home security
- wyze security camera
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.