Brandwave

How popular isWyze in search?

In August 2026, there were an estimated 250K branded searches for Wyze worldwide which is down 11.4% over the last 11 months. Wyze holds 3.7% estimated Share of Search among smart lighting brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Govee90.7%
  2. Philips Hue4.5%
  3. Wyze3.7%
  4. Nanoleaf0.9%
  5. LIFX0.27%
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Which smart lighting brands compete with Wyze?

Wyze against smart lighting brands worldwide, by month

Share of Search by month for Govee, Philips Hue, Wyze. The figures are in the table below the chart.

View monthly share of search table
MonthGoveePhilips HueWyzeNanoleafLIFX
Oct 202586.6%7.8%4%1.3%0.31%
Nov 202582.7%11.1%4.3%1.5%0.37%
Dec 202586.4%7.8%4%1.6%0.31%
Jan 202688.7%6.5%3.4%1.1%0.32%
Feb 202689.4%5.4%4.1%0.88%0.26%
Mar 202691%4.5%3.4%0.9%0.22%
Apr 202691.5%3.7%3.9%0.74%0.22%
May 202691.9%3.7%3.4%0.74%0.22%
Jun 202690.7%4.5%3.7%0.9%0.22%
Jul 202688.9%5.4%4.4%1.1%0.26%
Aug 202690.7%4.5%3.7%0.9%0.27%
Sep 2026—————

  1. 1.Govee

    90.7%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +1.7 points.

  2. 2.Philips Hue

    4.5%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Wyze

    3.7%

    Held 3rd. 250K estimated branded searches, +1.8% vs prior month. Share -0.7 points.

  4. 4.Nanoleaf

    0.9%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.LIFX

    0.27%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Wyze and its closest rivals

How has branded search demand for Wyze changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wyze worldwide fell from 282K to 250K.
  • Across the 11 months ending August 2026, Wyze’s estimated Share of Search among smart lighting brands worldwide peaked at 4.4% in July 2026 and was lowest at 3.4% in January 2026.

How did search popularity change for smart lighting brands worldwide in August 2026?

  1. In August 2026, Govee gained estimated Share of Search among smart lighting brands worldwide, from 88.9% to 90.7%.

  2. In August 2026, Philips Hue lost estimated Share of Search among smart lighting brands worldwide, from 5.4% to 4.5%.

  3. In August 2026, Wyze lost estimated Share of Search among smart lighting brands worldwide, from 4.4% to 3.7%.

  4. Estimated monthly branded searches for Nanoleaf worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

  5. Estimated monthly branded searches for LIFX worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

Where does Wyze compete?

Wyze is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smart lighting brands3rd of 53.7%Shown above
Home security camera brands5th of 57%Show ranking
Pet camera brands3rd of 69.3%Show ranking

How is Wyze measured?

Brandwave collects information about searches that people make online using Wyze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • camera wyze
  • security camera wyze
  • wyze
  • wyze cam
  • wyze com
  • wyze doorbell
  • wyze floodlight
  • wyze home security
  • wyze security camera

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How the Brand Demand Index is measured

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