Brandwave

Smart lighting brands:Which brands are most popular in search?

In August 2026, Govee was the most searched among smart lighting brands worldwide, with an estimated 6.1M branded searches and 90.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Govee90.7%
  2. Philips Hue4.5%
  3. Wyze3.7%
  4. Nanoleaf0.9%
  5. LIFX0.27%

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Share of SearchLeaderboard

Compare the smart lighting brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among smart lighting brands worldwide, by month

Share of Search by month for Govee, Philips Hue, Wyze. The figures are in the table below the chart.

View monthly share of search table
MonthGoveePhilips HueWyzeNanoleafLIFX
Oct 202586.6%7.8%4%1.3%0.31%
Nov 202582.7%11.1%4.3%1.5%0.37%
Dec 202586.4%7.8%4%1.6%0.31%
Jan 202688.7%6.5%3.4%1.1%0.32%
Feb 202689.4%5.4%4.1%0.88%0.26%
Mar 202691%4.5%3.4%0.9%0.22%
Apr 202691.5%3.7%3.9%0.74%0.22%
May 202691.9%3.7%3.4%0.74%0.22%
Jun 202690.7%4.5%3.7%0.9%0.22%
Jul 202688.9%5.4%4.4%1.1%0.26%
Aug 202690.7%4.5%3.7%0.9%0.27%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Govee

    90.7%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +1.7 points.

  2. 2.Philips Hue

    4.5%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Wyze

    3.7%

    Held 3rd. 250K estimated branded searches, +1.8% vs prior month. Share -0.7 points.

  4. 4.Nanoleaf

    0.9%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.LIFX

    0.27%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among smart lighting brands worldwide?

In August 2026, Govee was the most searched among smart lighting brands worldwide, with an estimated 6.1M branded searches and 90.7% estimated Share of Search within this set. Philips Hue is in 2nd place, 86.2 percentage points behind at 4.5% Share of Search.

Global smart lighting brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Govee86.6% → 90.7%91.9%May 202682.7%Nov 20251st
Philips Hue7.8% → 4.5%11.1%Nov 20253.7%Apr 20262nd
Wyze4% → 3.7%4.4%Jul 20263.4%Jan 20263rd
Nanoleaf1.3% → 0.9%1.6%Dec 20250.74%Apr 20264th
LIFX0.31% → 0.27%0.37%Nov 20250.22%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Govee’s estimated Share of Search among smart lighting brands worldwide increased from 86.6% to 90.7%.
  • Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands worldwide decreased from 7.8% to 4.5%.
  • Across the 11 months ending August 2026, Govee’s estimated Share of Search among smart lighting brands worldwide peaked at 91.9% in May 2026 and was lowest at 82.7% in November 2025.
  • Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands worldwide peaked at 11.1% in November 2025 and was lowest at 3.7% in April 2026.
  • Across the 11 months ending August 2026, Wyze’s estimated Share of Search among smart lighting brands worldwide peaked at 4.4% in July 2026 and was lowest at 3.4% in January 2026.
  • Across the 11 months ending August 2026, Wyze, Nanoleaf and LIFX held steady: their estimated Share of Search among smart lighting brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for smart lighting brands worldwide in August 2026?

  1. In August 2026, Govee gained estimated Share of Search among smart lighting brands worldwide, from 88.9% to 90.7%.

  2. In August 2026, Philips Hue lost estimated Share of Search among smart lighting brands worldwide, from 5.4% to 4.5%.

  3. In August 2026, Wyze lost estimated Share of Search among smart lighting brands worldwide, from 4.4% to 3.7%.

  4. Estimated monthly branded searches for Nanoleaf worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

  5. Estimated monthly branded searches for LIFX worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

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