Brandwave

How popular isWiZ?

In September 2026, people searched for WiZ by name about 13,500 times worldwide, an 11.8% decrease from the previous year. These searches made up 0.12% of all global smart lighting brand searches, placing WiZ fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about smart lighting brands, WiZ appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

WiZ is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. GoveeShare of searches 92.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Philips HueShare of searches 5.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. NanoleafShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. LIFXShare of searches 0.33%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. WiZShare of searches 0.12%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top smart lighting brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WiZ was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. WiZ is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Hue1st
  2. Govee2nd
  3. WiZ3rd
  4. LIFX4th
  5. Nanoleaf5th
  6. Wyze–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Govee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WiZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wyze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart lighting brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which smart lighting brands compete with WiZ?

WiZ against smart lighting brands worldwide, by month

Share of searches by month for Govee, Philips Hue, WiZ. The figures are in the table below the chart.

View monthly share of searches table
MonthGoveePhilips HueNanoleafLIFXWiZWyze
Oct 202589.9%8.1%1.5%0.41%0.15%0.01%
Nov 202586.1%11.6%1.8%0.46%0.14%0.01%
Dec 202589.6%8%1.8%0.41%0.14%0.01%
Jan 202691.5%6.7%1.2%0.4%0.12%<0.01%
Feb 202692.9%5.6%1%0.33%0.1%<0.01%
Mar 202694%4.6%1%0.28%0.1%<0.01%
Apr 202694.9%3.8%0.87%0.28%0.08%<0.01%
May 202694.9%3.8%0.87%0.28%0.08%<0.01%
Jun 202693.9%4.6%1.1%0.29%0.1%0.01%
Jul 202692.7%5.6%1.3%0.35%0.12%0.01%
Aug 202693.8%4.6%1.1%0.34%0.12%0.01%
Sep 202692.7%5.6%1.3%0.33%0.12%0.01%

  1. 1.Govee

    92.7%

    Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Philips Hue

    5.6%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +1 points.

  3. 3.Nanoleaf

    1.3%

    Held 3rd. 83.9K estimated branded searches, +19.2% vs prior month. Share +0.2 points.

  4. 4.LIFX

    0.33%

    Held 4th. 22K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.WiZ

    0.12%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Wyze

    0.01%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between WiZ and its closest rivals

Every comparison with WiZ

12 comparisons

How has branded search demand for WiZ changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WiZ worldwide fell from 15.3K to 13.5K.
  • Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands worldwide held steady, from 0.15% to 0.12%.

How did search popularity change for smart lighting brands worldwide in September 2026?

6 changes

  1. In September 2026, Philips Hue gained share of searches among smart lighting brands worldwide, from 4.6% to 5.6%.

  2. In September 2026, Govee lost share of searches among smart lighting brands worldwide, from 93.8% to 92.7%.

  3. Estimated monthly branded searches for Wyze worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

  4. Estimated monthly branded searches for LIFX worldwide fell 20.3% over 12 measured months, from 27.6K to 22K in September 2026.

  5. Estimated monthly branded searches for WiZ worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  6. Estimated monthly branded searches for Nanoleaf worldwide fell 16.4% over 12 measured months, from 100K to 83.9K in September 2026.

How are WiZ’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using WiZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wiz light
  • wiz light bulbs
  • wizlighting

Do you work for WiZ? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does WiZ compete?

WiZ is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smart bulb brands4th of 50.2%Show ranking
Smart lighting brands5th of 60.12%Shown above
LED strip brands4th of 40.12%Show ranking
Light bulb brands4th of 64.3%Show ranking
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