Govee vs WiZ:Which is more popular?
In September 2026, Govee had more branded searches than WiZ among smart lighting brands worldwide. Govee had about 6.1 million branded searches, while WiZ had 8,100. Govee made up 92.7% of all smart lighting brand searches we track, and WiZ accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, Govee appeared in all five answers and WiZ in four. Govee was mentioned before WiZ in three out of five answers.
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Top smart lighting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Govee appeared in all five answers. WiZ was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Govee was listed before WiZ in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Govee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WiZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wyze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lighting brands
5 answers
Asked ChatGPT
“Which smart lighting brand should I buy?”
Asked ChatGPT
“What are the best smart lighting brands?”
Asked ChatGPT
“What's the best smart lighting brand for a whole house?”
Searched Google, AI Overview
“smart lights for home”
Searched Google, AI Overview
“smart home lighting”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Govee or WiZ more popular in search?
This chart shows how often people search Google for Govee and WiZ by name. Each line represents a brand's share of searches for all six smart lighting brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Govee, WiZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Govee | Philips Hue | Nanoleaf | LIFX | WiZ | Wyze |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.9% | 8.1% | 1.5% | 0.41% | 0.15% | 0.01% |
| Nov 2025 | 86.1% | 11.6% | 1.8% | 0.46% | 0.14% | 0.01% |
| Dec 2025 | 89.6% | 8% | 1.8% | 0.41% | 0.14% | 0.01% |
| Jan 2026 | 91.5% | 6.7% | 1.2% | 0.4% | 0.12% | <0.01% |
| Feb 2026 | 92.9% | 5.6% | 1% | 0.33% | 0.1% | <0.01% |
| Mar 2026 | 94% | 4.6% | 1% | 0.28% | 0.1% | <0.01% |
| Apr 2026 | 94.9% | 3.8% | 0.87% | 0.28% | 0.08% | <0.01% |
| May 2026 | 94.9% | 3.8% | 0.87% | 0.28% | 0.08% | <0.01% |
| Jun 2026 | 93.9% | 4.6% | 1.1% | 0.29% | 0.1% | 0.01% |
| Jul 2026 | 92.7% | 5.6% | 1.3% | 0.35% | 0.12% | 0.01% |
| Aug 2026 | 93.8% | 4.6% | 1.1% | 0.34% | 0.12% | 0.01% |
| Sep 2026 | 92.7% | 5.6% | 1.3% | 0.33% | 0.12% | 0.01% |
How has the Govee and WiZ comparison changed over the last 12 months?
3 findings
- Govee was ahead of WiZ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Govee’s share of searches among smart lighting brands worldwide moved from 89.9% to 92.7%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands worldwide moved from 0.15% to 0.12%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for smart lighting brands worldwide in September 2026?
2 changes
In September 2026, Govee lost share of searches among smart lighting brands worldwide, from 93.8% to 92.7%.
Estimated monthly branded searches for WiZ worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Govee’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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