How popular isLIFX in search?
In August 2026, there were an estimated 18.1K branded searches for LIFX worldwide which is down 18.5% over the last 11 months. LIFX holds 0.26% estimated Share of Search among smart lighting brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Govee86.8%
Philips Hue8.5%
Wyze3.5%
Nanoleaf0.86%
LIFX0.26%
Follow LIFX and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which smart lighting brands compete with LIFX?
Share of Search by month for Govee, Philips Hue, Wyze, LIFX. The figures are in the table below the chart.
View monthly share of search table
| Month | Govee | Philips Hue | Wyze | Nanoleaf | LIFX |
|---|---|---|---|---|---|
| Oct 2025 | 80.4% | 14.4% | 3.7% | 1.2% | 0.29% |
| Nov 2025 | 74.4% | 20% | 3.9% | 1.3% | 0.33% |
| Dec 2025 | 80.1% | 14.4% | 3.7% | 1.4% | 0.29% |
| Jan 2026 | 83.3% | 12.2% | 3.2% | 1% | 0.3% |
| Feb 2026 | 84.8% | 10.2% | 3.9% | 0.84% | 0.25% |
| Mar 2026 | 87.1% | 8.6% | 3.3% | 0.86% | 0.21% |
| Apr 2026 | 88.2% | 7.1% | 3.8% | 0.71% | 0.21% |
| May 2026 | 88.6% | 7.1% | 3.3% | 0.72% | 0.21% |
| Jun 2026 | 86.9% | 8.5% | 3.5% | 0.86% | 0.21% |
| Jul 2026 | 84.4% | 10.2% | 4.1% | 1% | 0.25% |
| Aug 2026 | 86.8% | 8.5% | 3.5% | 0.86% | 0.26% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.8% | 6.1M | +22.4% | +2.4 points | |
| 2, held 2nd | 8.5% | 602K | 0% | -1.6 points | |
| 3, held 3rd | 3.5% | 250K | +1.8% | -0.6 points | |
| 4, held 4th | 0.86% | 60.5K | 0% | -0.2 points | |
| 5, held 5th | 0.26% | 18.1K | +22.3% | 0 points |
1.
Govee86.8%
Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +2.4 points.
8.5%
Held 2nd. 602K estimated branded searches, 0% vs prior month. Share -1.6 points.
3.
Wyze3.5%
Held 3rd. 250K estimated branded searches, +1.8% vs prior month. Share -0.6 points.
4.
Nanoleaf0.86%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
LIFX0.26%
Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
Compare search popularity between LIFX and its closest rivals
Every comparison with LIFX
4 comparisons
How has branded search demand for LIFX changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for LIFX worldwide fell from 22.2K to 18.1K.
- Across the 11 months ending August 2026, LIFX’s estimated Share of Search among smart lighting brands worldwide held steady, from 0.29% to 0.26%.
How did search popularity change for smart lighting brands worldwide in August 2026?
5 changes
In August 2026, Govee gained estimated Share of Search among smart lighting brands worldwide, from 84.4% to 86.8%.
In August 2026, Philips Hue lost estimated Share of Search among smart lighting brands worldwide, from 10.2% to 8.5%.
In August 2026, Wyze lost estimated Share of Search among smart lighting brands worldwide, from 4.1% to 3.5%.
Estimated monthly branded searches for Nanoleaf worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
Estimated monthly branded searches for LIFX worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How is LIFX measured?
Brandwave collects information about searches that people make online using LIFX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lifx
Do you work for LIFX? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is LIFX your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.