Kasa vs LIFX:Which is more popular?
In October 2026, LIFX had more branded searches than Kasa among smart lighting brands worldwide. LIFX had about 22,700 branded searches, while Kasa had 1,560. LIFX made up 3.9% of all smart lighting brand searches we track, and Kasa accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, LIFX appeared in two of the five answers and Kasa in none.
Who do people search for more?
LIFX, about 15 searches for every 1 for Kasa
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Top smart lighting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LIFX was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kasa did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Govee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WiZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TP-Link3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kasa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wyze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lighting brands
5 answers
Asked ChatGPT
“Which smart lighting brand should I buy?”
Asked ChatGPT
“What are the best smart lighting brands?”
Asked ChatGPT
“What's the best smart lighting brand for a whole house?”
Searched Google, AI Overview
“smart lights for home”
Searched Google, AI Overview
“smart home lighting”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Kasa or LIFX more popular in search?
This chart shows how often people search Google for Kasa and LIFX by name. Each line represents a brand's share of searches for all eight smart lighting brands we track, month by month, from English-language searches worldwide.
Share of searches by month for LIFX, Kasa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips Hue | Nanoleaf | LIFX | WiZ | Govee | Kasa | TP-Link | Wyze |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 81.8% | 12.4% | 3.2% | 0.98% | 1.1% | 0.28% | 0.19% | 0.06% |
| Dec 2025 | 75.2% | 17% | 3.8% | 1.3% | 1.8% | 0.47% | 0.26% | 0.07% |
| Jan 2026 | 78% | 14.1% | 4.6% | 1.4% | 1.1% | 0.38% | 0.26% | 0.08% |
| Feb 2026 | 77.7% | 14.3% | 4.6% | 1.4% | 1.1% | 0.46% | 0.25% | 0.13% |
| Mar 2026 | 75.3% | 16.6% | 4.6% | 1.6% | 1.1% | 0.44% | 0.32% | 0.07% |
| Apr 2026 | 74.1% | 16.7% | 5.4% | 1.6% | 1.5% | 0.36% | 0.28% | 0.09% |
| May 2026 | 73.9% | 16.5% | 5.3% | 2% | 1.6% | 0.36% | 0.28% | 0.08% |
| Jun 2026 | 74.6% | 16.6% | 4.5% | 1.6% | 1.9% | 0.29% | 0.28% | 0.09% |
| Jul 2026 | 73.7% | 16.5% | 4.5% | 1.6% | 3% | 0.38% | 0.28% | 0.07% |
| Aug 2026 | 72.6% | 16.5% | 5.2% | 1.9% | 2.9% | 0.45% | 0.28% | 0.07% |
| Sep 2026 | 75.5% | 16.7% | 4.4% | 1.6% | 1.3% | 0.31% | 0.23% | 0.06% |
| Oct 2026 | 78.1% | 14.2% | 3.9% | 1.7% | 1.4% | 0.27% | 0.25% | 0.07% |
Kasa sells other things too, so only its searches that name this product count here, like “kasa smart bulb”.
How has branded search for Kasa and LIFX changed worldwide over the last 12 months?
3 findings
- LIFX was ahead of Kasa in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kasa’s share of searches among smart lighting brands worldwide moved from 0.28% to 0.27%, and its estimated monthly branded searches moved from 2.8K to 1.6K.
- Across the 12 months ending October 2026, LIFX’s share of searches among smart lighting brands worldwide moved from 3.2% to 3.9%, and its estimated monthly branded searches moved from 32.8K to 22.7K.
How did search popularity change for smart lighting brands worldwide in October 2026?
2 changes
How are Kasa’s and LIFX’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Kasa’s and LIFX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smart lighting brands
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