Brandwave

LIFX vs Philips Hue:Which is more popular?

In October 2026, Philips Hue had more branded searches than LIFX among smart lighting brands worldwide. Philips Hue had about 451,000 branded searches, while LIFX had 22,700. Philips Hue made up 78.1% of all smart lighting brand searches we track, and LIFX accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, Philips Hue appeared in all five answers and LIFX in two. Philips Hue was mentioned before LIFX in every answer.

Among smart lighting brands worldwide in October 2026

Who do people search for more?

Philips Hue, about 20 searches for every 1 for LIFX

Philips Hue 451K searchesLIFX 22.7K searches

Who does AI mention more?

Philips Hue, mentioned in every answer we collected

Philips Hue in 5 of 5LIFX in 2 of 5

Who does AI recommend more?

Philips Hue, named ahead of LIFX in every answer

Philips Hue first in 5LIFX never first

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Top smart lighting brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Hue appeared in all five answers. LIFX was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Philips Hue was listed before LIFX in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Hue1st
  2. Govee2nd
  3. WiZ3rd
  4. TP-Link4th
  5. LIFX5th
  6. Nanoleaf6th
  7. Kasa–
  8. Wyze–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Govee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WiZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TP-Link3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kasa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wyze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart lighting brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is LIFX or Philips Hue more popular in search?

This chart shows how often people search Google for LIFX and Philips Hue by name. Each line represents a brand's share of searches for all eight smart lighting brands we track, month by month, from English-language searches worldwide.

LIFX and Philips Hue among smart lighting brands worldwide, by month

Share of searches by month for Philips Hue, LIFX. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilips HueNanoleafLIFXWiZGoveeKasaTP-LinkWyze
Nov 202581.8%12.4%3.2%0.98%1.1%0.28%0.19%0.06%
Dec 202575.2%17%3.8%1.3%1.8%0.47%0.26%0.07%
Jan 202678%14.1%4.6%1.4%1.1%0.38%0.26%0.08%
Feb 202677.7%14.3%4.6%1.4%1.1%0.46%0.25%0.13%
Mar 202675.3%16.6%4.6%1.6%1.1%0.44%0.32%0.07%
Apr 202674.1%16.7%5.4%1.6%1.5%0.36%0.28%0.09%
May 202673.9%16.5%5.3%2%1.6%0.36%0.28%0.08%
Jun 202674.6%16.6%4.5%1.6%1.9%0.29%0.28%0.09%
Jul 202673.7%16.5%4.5%1.6%3%0.38%0.28%0.07%
Aug 202672.6%16.5%5.2%1.9%2.9%0.45%0.28%0.07%
Sep 202675.5%16.7%4.4%1.6%1.3%0.31%0.23%0.06%
Oct 202678.1%14.2%3.9%1.7%1.4%0.27%0.25%0.07%

How has branded search for LIFX and Philips Hue changed worldwide over the last 12 months?

3 findings
  • Philips Hue was ahead of LIFX in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, LIFX’s share of searches among smart lighting brands worldwide moved from 3.2% to 3.9%, and its estimated monthly branded searches moved from 32.8K to 22.7K.
  • Across the 12 months ending October 2026, Philips Hue’s share of searches among smart lighting brands worldwide moved from 81.8% to 78.1%, and its estimated monthly branded searches moved from 825K to 451K.

How did search popularity change for smart lighting brands worldwide in October 2026?

2 changes

  1. In October 2026, Philips Hue gained share of searches among smart lighting brands worldwide, from 75.5% to 78.1%.

  2. Estimated monthly branded searches for LIFX worldwide fell 30.8% over 12 measured months, from 32.8K to 22.7K in October 2026.

How are LIFX’s and Philips Hue’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using LIFX’s and Philips Hue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LIFX

3 branded search terms

  • lifx
  • lifx bulb
  • lifx light strip

Philips Hue

3 branded search terms

  • philips hue
  • philips hue smart lighting
  • philipshue

How the Brand Demand Index is measured

Other head-to-heads among smart lighting brands

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