LIFX vs Nanoleaf:Which is more popular?
In October 2026, Nanoleaf had more branded searches than LIFX among smart lighting brands worldwide. Nanoleaf had about 82,100 branded searches, while LIFX had 22,700. Nanoleaf made up 14.2% of all smart lighting brand searches we track, and LIFX accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, LIFX and Nanoleaf each appeared in two of the five answers. LIFX was mentioned before Nanoleaf in two out of three answers that named either.
Who do people search for more?
Nanoleaf, about 4 searches for every 1 for LIFX
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
LIFX, named ahead of Nanoleaf in 2 of 3 answers
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Top smart lighting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LIFX and Nanoleaf were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LIFX was listed before Nanoleaf in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Govee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WiZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TP-Link3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kasa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wyze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lighting brands
5 answers
Asked ChatGPT
“Which smart lighting brand should I buy?”
Asked ChatGPT
“What are the best smart lighting brands?”
Asked ChatGPT
“What's the best smart lighting brand for a whole house?”
Searched Google, AI Overview
“smart lights for home”
Searched Google, AI Overview
“smart home lighting”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is LIFX or Nanoleaf more popular in search?
This chart shows how often people search Google for LIFX and Nanoleaf by name. Each line represents a brand's share of searches for all eight smart lighting brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nanoleaf, LIFX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips Hue | Nanoleaf | LIFX | WiZ | Govee | Kasa | TP-Link | Wyze |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 81.8% | 12.4% | 3.2% | 0.98% | 1.1% | 0.28% | 0.19% | 0.06% |
| Dec 2025 | 75.2% | 17% | 3.8% | 1.3% | 1.8% | 0.47% | 0.26% | 0.07% |
| Jan 2026 | 78% | 14.1% | 4.6% | 1.4% | 1.1% | 0.38% | 0.26% | 0.08% |
| Feb 2026 | 77.7% | 14.3% | 4.6% | 1.4% | 1.1% | 0.46% | 0.25% | 0.13% |
| Mar 2026 | 75.3% | 16.6% | 4.6% | 1.6% | 1.1% | 0.44% | 0.32% | 0.07% |
| Apr 2026 | 74.1% | 16.7% | 5.4% | 1.6% | 1.5% | 0.36% | 0.28% | 0.09% |
| May 2026 | 73.9% | 16.5% | 5.3% | 2% | 1.6% | 0.36% | 0.28% | 0.08% |
| Jun 2026 | 74.6% | 16.6% | 4.5% | 1.6% | 1.9% | 0.29% | 0.28% | 0.09% |
| Jul 2026 | 73.7% | 16.5% | 4.5% | 1.6% | 3% | 0.38% | 0.28% | 0.07% |
| Aug 2026 | 72.6% | 16.5% | 5.2% | 1.9% | 2.9% | 0.45% | 0.28% | 0.07% |
| Sep 2026 | 75.5% | 16.7% | 4.4% | 1.6% | 1.3% | 0.31% | 0.23% | 0.06% |
| Oct 2026 | 78.1% | 14.2% | 3.9% | 1.7% | 1.4% | 0.27% | 0.25% | 0.07% |
How has branded search for LIFX and Nanoleaf changed worldwide over the last 12 months?
3 findings
- Nanoleaf was ahead of LIFX in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, LIFX’s share of searches among smart lighting brands worldwide moved from 3.2% to 3.9%, and its estimated monthly branded searches moved from 32.8K to 22.7K.
- Across the 12 months ending October 2026, Nanoleaf’s share of searches among smart lighting brands worldwide moved from 12.4% to 14.2%, and its estimated monthly branded searches moved from 125K to 82.1K.
How did search popularity change for smart lighting brands worldwide in October 2026?
2 changes
In October 2026, Nanoleaf lost share of searches among smart lighting brands worldwide, from 16.7% to 14.2%.
Estimated monthly branded searches for LIFX worldwide fell 30.8% over 12 measured months, from 32.8K to 22.7K in October 2026.
How are LIFX’s and Nanoleaf’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using LIFX’s and Nanoleaf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smart lighting brands
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