How popular isKasa?
In October 2026, people searched for Kasa by name about 175,000 times worldwide, a 10.4% decrease from the previous year. These searches made up 0.27% of all global smart lighting brand searches, placing Kasa sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about smart lighting brands, Kasa did not appear in any of the answers.
Kasa is the sixth most searched of 8 competitors and not named in the AI answers we collected.
Philips HueShare of searches 78.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NanoleafShare of searches 14.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
LIFXShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
WiZShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
KasaShare of searches 0.27%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top smart lighting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kasa did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Govee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- WiZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TP-Link3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kasa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wyze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lighting brands
5 answers
Asked ChatGPT
“Which smart lighting brand should I buy?”
Asked ChatGPT
“What are the best smart lighting brands?”
Asked ChatGPT
“What's the best smart lighting brand for a whole house?”
Searched Google, AI Overview
“smart lights for home”
Searched Google, AI Overview
“smart home lighting”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
How often do people search for Kasa compared with other smart lighting brands worldwide?
Share of searches by month for Philips Hue, Nanoleaf, LIFX, Kasa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips Hue | Nanoleaf | LIFX | WiZ | Govee | Kasa | TP-Link | Wyze |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 81.8% | 12.4% | 3.2% | 0.98% | 1.1% | 0.28% | 0.19% | 0.06% |
| Dec 2025 | 75.2% | 17% | 3.8% | 1.3% | 1.8% | 0.47% | 0.26% | 0.07% |
| Jan 2026 | 78% | 14.1% | 4.6% | 1.4% | 1.1% | 0.38% | 0.26% | 0.08% |
| Feb 2026 | 77.7% | 14.3% | 4.6% | 1.4% | 1.1% | 0.46% | 0.25% | 0.13% |
| Mar 2026 | 75.3% | 16.6% | 4.6% | 1.6% | 1.1% | 0.44% | 0.32% | 0.07% |
| Apr 2026 | 74.1% | 16.7% | 5.4% | 1.6% | 1.5% | 0.36% | 0.28% | 0.09% |
| May 2026 | 73.9% | 16.5% | 5.3% | 2% | 1.6% | 0.36% | 0.28% | 0.08% |
| Jun 2026 | 74.6% | 16.6% | 4.5% | 1.6% | 1.9% | 0.29% | 0.28% | 0.09% |
| Jul 2026 | 73.7% | 16.5% | 4.5% | 1.6% | 3% | 0.38% | 0.28% | 0.07% |
| Aug 2026 | 72.6% | 16.5% | 5.2% | 1.9% | 2.9% | 0.45% | 0.28% | 0.07% |
| Sep 2026 | 75.5% | 16.7% | 4.4% | 1.6% | 1.3% | 0.31% | 0.23% | 0.06% |
| Oct 2026 | 78.1% | 14.2% | 3.9% | 1.7% | 1.4% | 0.27% | 0.25% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.1% | 451K | +18.6% | +2.6 points | |
| 2, held 2nd | 14.2% | 82.1K | -2.1% | -2.4 points | |
| 3, held 3rd | 3.9% | 22.7K | +3.2% | -0.4 points | |
| 4, held 4th | 1.7% | 9.9K | +22.2% | +0.1 points | |
| 5, held 5th | 1.4% | 8.3K | +27.7% | +0.1 points | |
| 6, held 6th | 0.27% | 1.6K | 0% | 0 points | |
| 7, held 7th | 0.25% | 1.5K | +25.6% | 0 points | |
| 8, held 8th | 0.07% | 430 | +48.3% | 0 points |
78.1%
Held 1st. 451K estimated branded searches, +18.6% vs prior month. Share +2.6 points.
2.
Nanoleaf14.2%
Held 2nd. 82.1K estimated branded searches, -2.1% vs prior month. Share -2.4 points.
3.
LIFX3.9%
Held 3rd. 22.7K estimated branded searches, +3.2% vs prior month. Share -0.4 points.
4.
WiZ1.7%
Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
5.
Govee1.4%
Held 5th. 8.3K estimated branded searches, +27.7% vs prior month. Share +0.1 points.
6.
Kasa0.27%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
7.
TP-Link0.25%
Held 7th. 1.5K estimated branded searches, +25.6% vs prior month. Share 0 points.
8.
Wyze0.07%
Held 8th. 430 estimated branded searches, +48.3% vs prior month. Share 0 points.
Kasa, Govee and 2 other brands sell other things too, so only their searches that name this product count here, like “kasa smart bulb”.
Compare popularity between Kasa and its closest rivals
Every comparison with Kasa
10 comparisons
How has branded search demand for Kasa changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Kasa worldwide fell from 195K to 175K.
- Across the 12 months ending October 2026, Kasa’s share of searches among smart lighting brands worldwide held steady, from 0.28% to 0.27%.
How did search popularity change for smart lighting brands worldwide in October 2026?
6 changes
In October 2026, Philips Hue gained share of searches among smart lighting brands worldwide, from 75.5% to 78.1%.
In October 2026, Nanoleaf lost share of searches among smart lighting brands worldwide, from 16.7% to 14.2%.
Estimated monthly branded searches for Kasa worldwide fell 44.1% over 12 measured months, from 2.8K to 1.6K in October 2026.
Estimated monthly branded searches for Wyze worldwide fell 32.8% over 12 measured months, from 640 to 430 in October 2026.
Estimated monthly branded searches for LIFX worldwide fell 30.8% over 12 measured months, from 32.8K to 22.7K in October 2026.
Estimated monthly branded searches for Govee worldwide fell 24.5% over 12 measured months, from 11K to 8.3K in October 2026.
How are Kasa’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Kasa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kasa
- kasa smart bulb
- kasa smart light
- kasa smart plug
Do you work for Kasa? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kasa compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Smart lighting brands | 6th of 8 | 0.27% | Shown above |
| Smart plug brands | 1st of 5 | 66.9% | Show ranking |
Is Kasa your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.