Kasa vs TP-Link:Which is more popular by branded search?
In August 2026, TP-Link had more branded searches than Kasa among smart plug brands worldwide. TP-Link was estimated to have 2M branded searches compared to Kasa’s 165K, and held a 61.5% Share of Search versus Kasa’s 5.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kasa or TP-Link?
Compare the smart plug brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TP-Link, Kasa. The figures are in the table below the chart.
View monthly share of search table
| Month | TP-Link | Eufy | Kasa | Wemo | Meross |
|---|---|---|---|---|---|
| Oct 2025 | 65.2% | 27.8% | 4.7% | 1.4% | 0.93% |
| Nov 2025 | 60.9% | 32.6% | 4.4% | 1.1% | 1.1% |
| Dec 2025 | 63.2% | 30.2% | 4.5% | 1.1% | 0.91% |
| Jan 2026 | 64.8% | 27.5% | 5.6% | 1.1% | 0.93% |
| Feb 2026 | 64.5% | 27.2% | 5.6% | 2% | 0.75% |
| Mar 2026 | 62.7% | 29.8% | 5.2% | 1.6% | 0.7% |
| Apr 2026 | 64.4% | 27.8% | 5.4% | 1.6% | 0.73% |
| May 2026 | 62.8% | 29.7% | 5.2% | 1.6% | 0.71% |
| Jun 2026 | 62.9% | 31% | 4.3% | 1.3% | 0.58% |
| Jul 2026 | 64.4% | 28.4% | 5.4% | 1.3% | 0.59% |
| Aug 2026 | 61.5% | 31.3% | 5.1% | 1.5% | 0.56% |
| Sep 2026 | — | — | — | — | — |
How has the Kasa and TP-Link comparison changed over the last 12 months?
3 findings
- TP-Link was ahead of Kasa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kasa’s estimated Share of Search among smart plug brands worldwide moved from 4.7% to 5.1%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among smart plug brands worldwide moved from 65.2% to 61.5%, and its estimated monthly branded searches moved from 2.3M to 2M.
How did search popularity change for smart plug brands worldwide in August 2026?
1 change
In August 2026, TP-Link lost estimated Share of Search among smart plug brands worldwide, from 64.4% to 61.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Kasa’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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