Brandwave

How popular isTP-Link?

In October 2026, people searched for TP-Link by name about 2.3 million times worldwide, a 12.3% decrease from the previous year. These searches made up 0.25% of all global smart lighting brand searches, placing TP-Link seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about smart lighting brands, TP-Link appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in October 2026

TP-Link is the seventh most searched of 8 competitors and the fourth most recommended in the AI answers we collected.

  1. Philips HueShare of searches 78.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. NanoleafShare of searches 14.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. LIFXShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. WiZShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. TP-LinkShare of searches 0.25%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top smart lighting brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TP-Link was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. TP-Link is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Hue1st
  2. Govee2nd
  3. WiZ3rd
  4. TP-Link4th
  5. LIFX5th
  6. Nanoleaf6th
  7. Kasa–
  8. Wyze–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Govee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WiZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TP-Link3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kasa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wyze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart lighting brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

How often do people search for TP-Link compared with other smart lighting brands worldwide?

TP-Link against smart lighting brands worldwide, by month

Share of searches by month for Philips Hue, Nanoleaf, LIFX, TP-Link. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilips HueNanoleafLIFXWiZGoveeKasaTP-LinkWyze
Nov 202581.8%12.4%3.2%0.98%1.1%0.28%0.19%0.06%
Dec 202575.2%17%3.8%1.3%1.8%0.47%0.26%0.07%
Jan 202678%14.1%4.6%1.4%1.1%0.38%0.26%0.08%
Feb 202677.7%14.3%4.6%1.4%1.1%0.46%0.25%0.13%
Mar 202675.3%16.6%4.6%1.6%1.1%0.44%0.32%0.07%
Apr 202674.1%16.7%5.4%1.6%1.5%0.36%0.28%0.09%
May 202673.9%16.5%5.3%2%1.6%0.36%0.28%0.08%
Jun 202674.6%16.6%4.5%1.6%1.9%0.29%0.28%0.09%
Jul 202673.7%16.5%4.5%1.6%3%0.38%0.28%0.07%
Aug 202672.6%16.5%5.2%1.9%2.9%0.45%0.28%0.07%
Sep 202675.5%16.7%4.4%1.6%1.3%0.31%0.23%0.06%
Oct 202678.1%14.2%3.9%1.7%1.4%0.27%0.25%0.07%

  1. 1.Philips Hue

    78.1%

    Held 1st. 451K estimated branded searches, +18.6% vs prior month. Share +2.6 points.

  2. 2.Nanoleaf

    14.2%

    Held 2nd. 82.1K estimated branded searches, -2.1% vs prior month. Share -2.4 points.

  3. 3.LIFX

    3.9%

    Held 3rd. 22.7K estimated branded searches, +3.2% vs prior month. Share -0.4 points.

  4. 4.WiZ

    1.7%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Govee

    1.4%

    Held 5th. 8.3K estimated branded searches, +27.7% vs prior month. Share +0.1 points.

  6. 6.Kasa

    0.27%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.TP-Link

    0.25%

    Held 7th. 1.5K estimated branded searches, +25.6% vs prior month. Share 0 points.

  8. 8.Wyze

    0.07%

    Held 8th. 430 estimated branded searches, +48.3% vs prior month. Share 0 points.

TP-Link, Govee and 2 other brands sell other things too, so only their searches that name this product count here, like “tp link smart bulb”.

Compare popularity between TP-Link and its closest rivals

Every comparison with TP-Link

30 comparisons

How has branded search demand for TP-Link changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for TP-Link worldwide fell from 2.6M to 2.3M.
  • Across the 12 months ending October 2026, TP-Link’s share of searches among smart lighting brands worldwide held steady, from 0.19% to 0.25%.

How did search popularity change for smart lighting brands worldwide in October 2026?

6 changes

  1. In October 2026, Philips Hue gained share of searches among smart lighting brands worldwide, from 75.5% to 78.1%.

  2. In October 2026, Nanoleaf lost share of searches among smart lighting brands worldwide, from 16.7% to 14.2%.

  3. Estimated monthly branded searches for Kasa worldwide fell 44.1% over 12 measured months, from 2.8K to 1.6K in October 2026.

  4. Estimated monthly branded searches for Wyze worldwide fell 32.8% over 12 measured months, from 640 to 430 in October 2026.

  5. Estimated monthly branded searches for LIFX worldwide fell 30.8% over 12 measured months, from 32.8K to 22.7K in October 2026.

  6. Estimated monthly branded searches for Govee worldwide fell 24.5% over 12 measured months, from 11K to 8.3K in October 2026.

How are TP-Link’s branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • router tp-link
  • tp link
  • tp link cable modem
  • tp link deco
  • tp link extender
  • tp link gaming router
  • tp link managed switch
  • tp link mesh router
  • tp link mesh system
  • tp link mesh wifi
  • tp link modem
  • tp link modem router
  • tp link network switch
  • tp link poe switch
  • tp link range extender
  • tp link router
  • tp link smart bulb
  • tp link smart light
  • tp link smart plug
  • tp link switch
  • tp link wi fi extender
  • tp link wifi booster
  • tp link wifi extender
  • tp link wifi router
  • tp link wireless router
  • tp-link
  • tp-link wifi router

Do you work for TP-Link? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does TP-Link compete?

TP-Link is ranked by how often people search for it in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Routers brands1st of 881.4%Show ranking
Wi-Fi router brands1st of 640%Show ranking
Smart lighting brands7th of 80.25%Shown above
Wi-Fi extender brands1st of 865.9%Show ranking
Mesh Wi-Fi brands2nd of 638.6%Show ranking
Smart plug brands4th of 52.6%Show ranking
Network switch brands1st of 924.6%Show ranking
Modem router brands1st of 543.6%Show ranking
Creator with pink hair and a pink jacket

Is TP-Link your brand?

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