Govee vs TP-Link:Which is searched more?
In September 2026, Govee had more branded searches than TP-Link among smart bulb brands worldwide. Govee had about 6.1 million branded searches, while TP-Link had 1,000. Govee made up 91.7% of all smart bulb brand searches we track, and TP-Link accounted for 0.01%. These are worldwide searches for English-language branded terms.
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Is Govee or TP-Link more popular in search?
Compare the smart bulb brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Govee, TP-Link. The figures are in the table below the chart.
View monthly share of searches table
| Month | Govee | Philips Hue | Kasa | WiZ | TP-Link |
|---|---|---|---|---|---|
| Oct 2025 | 89.2% | 8% | 2.6% | 0.22% | 0.02% |
| Nov 2025 | 85.6% | 11.5% | 2.7% | 0.23% | 0.02% |
| Dec 2025 | 88.9% | 8% | 2.9% | 0.22% | 0.02% |
| Jan 2026 | 90.5% | 6.7% | 2.7% | 0.19% | 0.02% |
| Feb 2026 | 91.6% | 5.5% | 2.7% | 0.16% | 0.01% |
| Mar 2026 | 93% | 4.6% | 2.2% | 0.16% | 0.02% |
| Apr 2026 | 93.9% | 3.8% | 2.2% | 0.13% | 0.01% |
| May 2026 | 93.9% | 3.8% | 2.2% | 0.14% | 0.01% |
| Jun 2026 | 93% | 4.6% | 2.2% | 0.17% | 0.02% |
| Jul 2026 | 91.1% | 5.5% | 3.2% | 0.2% | 0.02% |
| Aug 2026 | 92.6% | 4.6% | 2.6% | 0.2% | 0.02% |
| Sep 2026 | 91.7% | 5.5% | 2.6% | 0.2% | 0.01% |
How has the Govee and TP-Link comparison changed over the last 12 months?
3 findings
- Govee was ahead of TP-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Govee’s share of searches among smart bulb brands worldwide moved from 89.2% to 91.7%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 12 months ending September 2026, TP-Link’s share of searches among smart bulb brands worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 1.6K to 1K.
How did search popularity change for smart bulb brands worldwide in September 2026?
2 changes
In September 2026, Govee lost share of searches among smart bulb brands worldwide, from 92.6% to 91.7%.
Estimated monthly branded searches for TP-Link worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Govee’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smart bulb brands
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