Brandwave

How popular isGovee in search?

In August 2026, there were an estimated 6.1M branded searches for Govee worldwide which held steady over the last 11 months. Govee holds 86.8% estimated Share of Search among smart lighting brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Govee86.8%
  2. Philips Hue8.5%
  3. Wyze3.5%
  4. Nanoleaf0.86%
  5. LIFX0.26%
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Which smart lighting brands compete with Govee?

Govee against smart lighting brands worldwide, by month

Share of Search by month for Govee, Philips Hue, Wyze. The figures are in the table below the chart.

View monthly share of search table
MonthGoveePhilips HueWyzeNanoleafLIFX
Oct 202580.4%14.4%3.7%1.2%0.29%
Nov 202574.4%20%3.9%1.3%0.33%
Dec 202580.1%14.4%3.7%1.4%0.29%
Jan 202683.3%12.2%3.2%1%0.3%
Feb 202684.8%10.2%3.9%0.84%0.25%
Mar 202687.1%8.6%3.3%0.86%0.21%
Apr 202688.2%7.1%3.8%0.71%0.21%
May 202688.6%7.1%3.3%0.72%0.21%
Jun 202686.9%8.5%3.5%0.86%0.21%
Jul 202684.4%10.2%4.1%1%0.25%
Aug 202686.8%8.5%3.5%0.86%0.26%
Sep 2026—————

  1. 1.Govee

    86.8%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +2.4 points.

  2. 2.Philips Hue

    8.5%

    Held 2nd. 602K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Wyze

    3.5%

    Held 3rd. 250K estimated branded searches, +1.8% vs prior month. Share -0.6 points.

  4. 4.Nanoleaf

    0.86%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.LIFX

    0.26%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Govee and its closest rivals

Every comparison with Govee

How has branded search demand for Govee changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Govee worldwide held steady at 6.1M.
  • Across the 11 months ending August 2026, Govee’s estimated Share of Search among smart lighting brands worldwide increased from 80.4% to 86.8%.
  • Across the 11 months ending August 2026, Govee’s estimated Share of Search among smart lighting brands worldwide peaked at 88.6% in May 2026 and was lowest at 74.4% in November 2025.

How did search popularity change for smart lighting brands worldwide in August 2026?

  1. In August 2026, Govee gained estimated Share of Search among smart lighting brands worldwide, from 84.4% to 86.8%.

  2. In August 2026, Philips Hue lost estimated Share of Search among smart lighting brands worldwide, from 10.2% to 8.5%.

  3. In August 2026, Wyze lost estimated Share of Search among smart lighting brands worldwide, from 4.1% to 3.5%.

  4. Estimated monthly branded searches for Nanoleaf worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

  5. Estimated monthly branded searches for LIFX worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

Where does Govee compete?

Govee is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Desk lamp brands1st of 645.3%Show ranking
Outdoor lighting1st of 675.1%Show ranking
Garden light brands1st of 575.2%Show ranking
Smart lighting brands1st of 586.8%Shown above
Solar garden lights1st of 699.7%Show ranking

How is Govee measured?

Brandwave collects information about searches that people make online using Govee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • govee

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How the Brand Demand Index is measured

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