Brandwave

How popular isGovee in search?

In September 2026, there were an estimated 6.1M branded searches for Govee worldwide which held steady over the last 12 months. Govee holds 94.2% estimated Share of Search among LED strip brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Govee94.2%
  2. Philips Hue5.7%
  3. WiZ0.12%
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Which LED strip brands compete with Govee?

Govee against LED strip brands worldwide, by month

Share of Search by month for Govee, Philips Hue. The figures are in the table below the chart.

View monthly share of search table
MonthGoveePhilips HueWiZ
Oct 202591.6%8.2%0.15%
Nov 202588%11.8%0.14%
Dec 202591.6%8.2%0.15%
Jan 202693%6.8%0.12%
Feb 202694.2%5.7%0.1%
Mar 202695.2%4.7%0.1%
Apr 202696.1%3.9%0.08%
May 202696.1%3.9%0.08%
Jun 202695.2%4.7%0.1%
Jul 202694.2%5.7%0.12%
Aug 202695.2%4.7%0.13%
Sep 202694.2%5.7%0.12%

  1. 1.Govee

    94.2%

    Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Philips Hue

    5.7%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +1 points.

  3. 3.WiZ

    0.12%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Govee and its closest rivals

Every comparison with Govee

How has branded search demand for Govee changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Govee worldwide held steady at 6.1M.
  • Across the 12 months ending September 2026, Govee’s estimated Share of Search among LED strip brands worldwide increased from 91.6% to 94.2%.
  • Across the 12 months ending September 2026, Govee’s estimated Share of Search among LED strip brands worldwide peaked at 96.1% in April 2026 and was lowest at 88% in November 2025.

How did search popularity change for LED strip brands worldwide in September 2026?

  1. In September 2026, Philips Hue gained estimated Share of Search among LED strip brands worldwide, from 4.7% to 5.7%.

  2. In September 2026, Govee lost estimated Share of Search among LED strip brands worldwide, from 95.2% to 94.2%.

  3. Estimated monthly branded searches for WiZ worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does Govee compete?

Govee is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Desk lamp brands2nd of 643.5%Show ranking
Smart lighting brands1st of 592.8%Show ranking
Outdoor lighting1st of 693.9%Show ranking
Garden light brands1st of 594.2%Show ranking
LED strip brands1st of 394.2%Shown above

How is Govee measured?

Brandwave collects information about searches that people make online using Govee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • govee

Do you work for Govee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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