Brandwave

Anglepoise vs Govee:Which is more popular by branded search?

In August 2026, Govee had more branded searches than Anglepoise among desk lamp brands worldwide. Govee was estimated to have 6.1M branded searches compared to Anglepoise’s 9.9K, and held a 45.4% Share of Search versus Anglepoise’s 0.07%. These are worldwide searches for English-language branded terms.

Share of Search among desk lamp brands worldwide in August 2026Which is more popular in search, Anglepoise or Govee?
Anglepoise0.07%9.9K searches
vs
Govee45.4%6.1M searches

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Which is more popular in search, Anglepoise or Govee?

Compare the desk lamp brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Anglepoise and Govee among desk lamp brands worldwide, by month

Share of Search by month for Govee, Anglepoise. The figures are in the table below the chart.

View monthly share of search table
MonthGoveeXiaomiPhilipsBenQAnglepoiseLume Cube
Oct 202541.2%50.3%7.3%1.1%0.1%0.01%
Nov 202540.6%49.7%8.5%1.1%0.1%0.01%
Dec 202540.4%49.3%9.1%1.1%0.08%0.01%
Jan 202646.1%46.1%6.7%1%0.09%<0.01%
Feb 202645.8%45.8%7.3%1%0.09%0.01%
Mar 202646.5%46.5%5.9%1%0.08%<0.01%
Apr 202650.9%41.7%6.4%0.92%0.07%0.01%
May 202651%41.8%6.2%0.92%0.07%0.01%
Jun 202646%46%6.9%1%0.06%<0.01%
Jul 202640.6%49.7%8.6%1.1%0.07%0.01%
Aug 202645.4%45.4%8.2%1%0.07%0.01%
Sep 2026——————

How has the Anglepoise and Govee comparison changed over the last 12 months?

  • Govee was ahead of Anglepoise in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Anglepoise’s estimated Share of Search among desk lamp brands worldwide moved from 0.1% to 0.07%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
  • Across the 11 months ending August 2026, Govee’s estimated Share of Search among desk lamp brands worldwide moved from 41.2% to 45.4%, and its estimated monthly branded searches held steady at 6.1M.

How did search popularity change for desk lamp brands worldwide in August 2026?

  1. In August 2026, Govee overtook Xiaomi to take the highest estimated Share of Search among desk lamp brands worldwide, at 45.4%.

  2. Estimated monthly branded searches for Anglepoise worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Anglepoise’s and Govee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anglepoise

1 branded search term

  • anglepoise lamp

Govee

1 branded search term

  • govee

How the Brand Demand Index is measured

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