Brandwave

Anglepoise vs OttLite:Which is more popular?

In September 2026, Anglepoise had more branded searches than OttLite among desk lamp brands worldwide. Anglepoise had about 24,500 branded searches, while OttLite had 8,100. Anglepoise made up 0.17% of all desk lamp brand searches we track, and OttLite accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about desk lamp brands, OttLite appeared in three of the five answers and Anglepoise in two. Anglepoise was mentioned before OttLite in two out of three answers.

Among desk lamp brands worldwide in September 2026

Who do people search for more?

Anglepoise, about 3 searches for every 1 for OttLite

Anglepoise 24.5K searchesOttLite 8.1K searches

Who does AI mention more?

OttLite, mentioned in 3 of 5 answers, Anglepoise in 2

OttLite in 3 of 5Anglepoise in 2 of 5

Who does AI recommend more?

Anglepoise, named ahead of OttLite in 2 of 3 answers

Anglepoise first in 2OttLite first in 1

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Top desk lamp brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OttLite was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Anglepoise was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Anglepoise was listed before OttLite in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BenQ1st
  2. Anglepoise2nd
  3. OttLite3rd
  4. Philips4th
  5. Xiaomi5th
  6. Lume Cube5th
  7. Govee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BenQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OttLite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anglepoise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lume Cube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Govee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about desk lamp brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Anglepoise or OttLite more popular in search?

This chart shows how often people search Google for Anglepoise and OttLite by name. Each line represents a brand's share of searches for all seven desk lamp brands we track, month by month, from English-language searches worldwide.

Anglepoise and OttLite among desk lamp brands worldwide, by month

Share of searches by month for Anglepoise, OttLite. The figures are in the table below the chart.

View monthly share of searches table
MonthXiaomiGoveeBenQAnglepoiseOttLiteLume CubePhilips
Oct 202556.3%42.3%1.1%0.18%0.07%0.07%<0.01%
Nov 202555.9%42.6%1.1%0.19%0.08%0.07%0.01%
Dec 202555.9%42.6%1.1%0.16%0.08%0.07%<0.01%
Jan 202650.7%47.9%1.1%0.19%0.08%0.06%0.01%
Feb 202650.8%47.9%1.1%0.17%0.08%0.06%0.01%
Mar 202650.8%47.9%1.1%0.14%0.06%0.06%<0.01%
Apr 202645.9%52.9%0.95%0.13%0.06%0.06%<0.01%
May 202645.9%52.9%0.95%0.12%0.06%0.06%<0.01%
Jun 202650.5%48.2%1.1%0.12%0.06%0.05%<0.01%
Jul 202655.4%43.1%1.2%0.13%0.07%0.06%0.01%
Aug 202650.5%48.1%1.1%0.15%0.08%0.06%0.01%
Sep 202655.3%43.5%0.96%0.17%0.06%0.05%0.01%

How has the Anglepoise and OttLite comparison changed over the last 12 months?

3 findings
  • Anglepoise was ahead of OttLite in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Anglepoise’s share of searches among desk lamp brands worldwide moved from 0.18% to 0.17%, and its estimated monthly branded searches moved from 26K to 24.5K.
  • Across the 12 months ending September 2026, OttLite’s share of searches among desk lamp brands worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for desk lamp brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for OttLite worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Anglepoise’s and OttLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anglepoise

3 branded search terms

  • anglepoise
  • anglepoise desk lamp
  • anglepoise lamp

OttLite

1 branded search term

  • ottlite

How the Brand Demand Index is measured

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