Brandwave

How popular isIKEA?

In September 2026, people searched for IKEA by name about 445,000 times worldwide, about the same as the previous year. These searches made up 33.3% of all global desk lamp brand searches, placing IKEA second out of eight brands. When we asked both ChatGPT and Google AI Overviews about desk lamp brands, IKEA appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

IKEA is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. AnglepoiseShare of searches 36.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. IKEAShare of searches 33.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. OttLiteShare of searches 12.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Lume CubeShare of searches 9.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. XiaomiShare of searches 3.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top desk lamp brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. IKEA is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BenQ1st
  2. IKEA2nd
  3. Anglepoise3rd
  4. Philips4th
  5. OttLite5th
  6. Xiaomi6th
  7. Lume Cube7th
  8. Govee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OttLite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BenQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anglepoise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lume Cube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Govee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about desk lamp brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which desk lamp brands compete with IKEA?

IKEA against desk lamp brands worldwide, by month

Share of searches by month for Anglepoise, IKEA, OttLite, Lume Cube, Xiaomi, Philips. The figures are in the table below the chart.

View monthly share of searches table
MonthAnglepoiseIKEAOttLiteLume CubeXiaomiPhilipsGoveeBenQ
Oct 202537.6%26.2%14.3%14.3%4.2%1.9%0.7%0.7%
Nov 202537.2%24.8%16.6%13.6%4%2.2%0.81%0.81%
Dec 202535.8%22.5%18.4%15%4.4%2%1.1%0.9%
Jan 202636.5%27.9%15.2%12.4%3.6%2%0.74%1.6%
Feb 202636.7%24.9%16.7%13.6%4%2.2%0.81%0.99%
Mar 202635.6%24.5%16.4%16.4%4%1.7%0.79%0.79%
Apr 202637.2%23.7%15.9%15.9%3.7%2%0.94%0.76%
May 202633.4%28.3%15.5%15.5%3.6%1.9%0.92%0.92%
Jun 202633.7%26.2%17.5%14.3%4.1%2.2%1%1%
Jul 202631.6%30.1%16.5%13.4%3.9%2.6%0.97%0.97%
Aug 202629.2%34.1%15.2%12.5%4.5%2.5%1.1%0.91%
Sep 202636.7%33.3%12.1%9.9%3.6%2.4%1.1%0.88%

  1. 1.Anglepoise

    36.7%

    Moved from 2nd to 1st. 24.5K estimated branded searches, +28.9% vs prior month. Share +7.5 points.

  2. 2.IKEA

    33.3%

    Moved from 1st to 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.OttLite

    12.1%

    Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -3.1 points.

  4. 4.Lume Cube

    9.9%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.6 points.

  5. 5.Xiaomi

    3.6%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.9 points.

  6. 6.Philips

    2.4%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Govee

    1.1%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.BenQ

    0.88%

    Held 8th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Xiaomi, Govee and BenQ sell other things too, so only their searches that name this product count here, like “xiaomi desk lamp”.

Compare popularity between IKEA and its closest rivals

Every comparison with IKEA

55 comparisons

How has branded search demand for IKEA changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for IKEA worldwide held steady, from 446K to 445K.
  • Across the 12 months ending September 2026, IKEA’s share of searches among desk lamp brands worldwide increased from 26.2% to 33.3%.
  • Across the 12 months ending September 2026, IKEA’s share of searches among desk lamp brands worldwide peaked at 34.1% in August 2026 and was lowest at 22.5% in December 2025.

How did search popularity change for desk lamp brands worldwide in September 2026?

6 changes

  1. In September 2026, Anglepoise overtook IKEA to become the leader among desk lamp brands worldwide, with 36.7% of the searches.

  2. In September 2026, OttLite lost share of searches among desk lamp brands worldwide, from 15.2% to 12.1%.

  3. In September 2026, Lume Cube lost share of searches among desk lamp brands worldwide, from 12.5% to 9.9%.

  4. In September 2026, IKEA lost share of searches among desk lamp brands worldwide, from 34.1% to 33.3%.

  5. In September 2026, Xiaomi lost share of searches among desk lamp brands worldwide, from 4.5% to 3.6%.

  6. Estimated monthly branded searches for Govee worldwide rose 50% over 12 measured months, from 480 to 720 in September 2026.

How are IKEA’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ikea antilop
  • ikea bed frame
  • ikea curtains
  • ikea cushions
  • ikea desk lamp
  • ikea gaming desk
  • ikea garden bench
  • ikea high chair
  • ikea malm bed

Do you work for IKEA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does IKEA compete?

IKEA is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
High chairs2nd of 924.4%Show ranking
Curtain brands2nd of 929.6%Show ranking
Bed frames1st of 1347.8%Show ranking
Gaming desk brands2nd of 822%Show ranking
Garden bench brands3rd of 90.89%Show ranking
Desk lamp brands2nd of 833.3%Shown above
Cushion brands1st of 843.6%Show ranking
Creator with pink hair and a pink jacket

Is IKEA your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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