Brandwave

How popular isXiaomi in search?

In August 2026, there were an estimated 6.1M branded searches for Xiaomi worldwide which is down 18.2% over the last 11 months. Xiaomi holds 45.4% estimated Share of Search among desk lamp brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Govee45.4%
  2. Xiaomi45.4%
  3. Philips8.2%
  4. BenQ1%
  5. Anglepoise0.07%
  6. Lume Cube0.01%
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Which desk lamp brands compete with Xiaomi?

Xiaomi against desk lamp brands worldwide, by month

Share of Search by month for Govee, Xiaomi, Philips. The figures are in the table below the chart.

View monthly share of search table
MonthGoveeXiaomiPhilipsBenQAnglepoiseLume Cube
Oct 202541.2%50.3%7.3%1.1%0.1%0.01%
Nov 202540.6%49.7%8.5%1.1%0.1%0.01%
Dec 202540.4%49.3%9.1%1.1%0.08%0.01%
Jan 202646.1%46.1%6.7%1%0.09%<0.01%
Feb 202645.8%45.8%7.3%1%0.09%0.01%
Mar 202646.5%46.5%5.9%1%0.08%<0.01%
Apr 202650.9%41.7%6.4%0.92%0.07%0.01%
May 202651%41.8%6.2%0.92%0.07%0.01%
Jun 202646%46%6.9%1%0.06%<0.01%
Jul 202640.6%49.7%8.6%1.1%0.07%0.01%
Aug 202645.4%45.4%8.2%1%0.07%0.01%
Sep 2026——————

  1. 1.Govee

    45.4%

    Moved from 2nd to 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +4.8 points.

  2. 2.Xiaomi

    45.4%

    Moved from 1st to 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -4.3 points.

  3. 3.Philips

    8.2%

    Held 3rd. 1.1M estimated branded searches, +4.3% vs prior month. Share -0.4 points.

  4. 4.BenQ

    1%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Anglepoise

    0.07%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Lume Cube

    0.01%

    Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share 0 points.

Compare search popularity between Xiaomi and its closest rivals

How has branded search demand for Xiaomi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Xiaomi worldwide fell from 7.5M to 6.1M.
  • Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among desk lamp brands worldwide decreased from 50.3% to 45.4%.
  • Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among desk lamp brands worldwide peaked at 50.3% in October 2025 and was lowest at 41.7% in April 2026.
  • Across the 11 months ending August 2026, Xiaomi fell from 1st to 2nd among desk lamp brands worldwide.

How did search popularity change for desk lamp brands worldwide in August 2026?

  1. In August 2026, Govee overtook Xiaomi to take the highest estimated Share of Search among desk lamp brands worldwide, at 45.4%.

  2. In August 2026, Xiaomi lost estimated Share of Search among desk lamp brands worldwide, from 49.7% to 45.4%.

  3. Estimated monthly branded searches for Lume Cube worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Anglepoise worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  5. Estimated monthly branded searches for BenQ worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

Where does Xiaomi compete?

Xiaomi is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Streaming device brands3rd of 50.73%Show ranking
Smartphone brands3rd of 51.4%Show ranking
Video streaming devices2nd of 640.2%Show ranking
Fan brands2nd of 544.9%Show ranking
Desk lamp brands2nd of 645.4%Shown above

How is Xiaomi measured?

Brandwave collects information about searches that people make online using Xiaomi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • xiaomi

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How the Brand Demand Index is measured

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