Brandwave

Rowenta vs Xiaomi:Which is more popular?

In September 2026, Xiaomi had more branded searches than Rowenta among standing fan brands worldwide. Xiaomi had about 7.8 million branded searches, while Rowenta had 165,000. Xiaomi made up 57.3% of all standing fan brand searches we track, and Rowenta accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about standing fan brands, Rowenta appeared in three of the five answers and Xiaomi in none.

Among standing fan brands worldwide in September 2026

Who do people search for more?

Xiaomi, about 47 searches for every 1 for Rowenta

Xiaomi 7.8M searchesRowenta 165K searches

Who does AI mention more?

Rowenta, mentioned in 3 of 5 answers, Xiaomi in 0

Rowenta in 3 of 5Xiaomi in 0 of 5

Who does AI recommend more?

Rowenta, the only one of the two named

Rowenta first in 3Xiaomi never named

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Top standing fan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rowenta was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Xiaomi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dreo1st
  2. Lasko2nd
  3. Vornado3rd
  4. Rowenta4th
  5. Dyson5th
  6. Honeywell6th
  7. Xiaomi–
  8. Meaco–
  9. Pelonis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dreo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lasko4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rowenta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vornado3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meaco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pelonis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about standing fan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Rowenta or Xiaomi more popular in search?

This chart shows how often people search Google for Rowenta and Xiaomi by name. Each line represents a brand's share of searches for all nine standing fan brands we track, month by month, from English-language searches worldwide.

Rowenta and Xiaomi among standing fan brands worldwide, by month

Share of searches by month for Xiaomi, Rowenta. The figures are in the table below the chart.

View monthly share of searches table
MonthXiaomiDysonHoneywellRowentaLaskoDreoVornadoMeacoPelonis
Oct 202557.8%35.5%3.9%1.4%0.7%0.23%0.29%0.13%0.04%
Nov 202548.4%45.1%3.3%1.8%0.69%0.24%0.26%0.2%0.03%
Dec 202553.2%40.5%3%1.6%0.87%0.33%0.35%0.15%0.04%
Jan 202656.6%35.7%3.9%1.8%1.1%0.35%0.42%0.16%0.05%
Feb 202657.1%36%4%1.5%0.71%0.24%0.31%0.13%0.04%
Mar 202661.5%31.7%4.3%1.3%0.58%0.26%0.23%0.09%0.03%
Apr 202657.2%36.1%4%1.5%0.52%0.29%0.31%0.11%0.03%
May 202656.7%35.7%3.9%1.8%0.6%0.53%0.44%0.29%0.05%
Jun 202654.9%35%4.7%2.1%0.56%1.2%0.53%0.94%0.07%
Jul 202659.3%31%4.2%2.3%0.61%1%0.57%1%0.07%
Aug 202656.6%36.1%4%1.5%0.58%0.53%0.44%0.29%0.05%
Sep 202657.3%36.8%3.3%1.2%0.45%0.36%0.26%0.2%0.03%

How has the Rowenta and Xiaomi comparison changed over the last 12 months?

3 findings
  • Xiaomi was ahead of Rowenta in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rowenta’s share of searches among standing fan brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, Xiaomi’s share of searches among standing fan brands worldwide moved from 57.8% to 57.3%, and its estimated monthly branded searches moved from 8.2M to 7.8M.

How did search popularity change for standing fan brands worldwide in September 2026?

2 changes
  1. In September 2026, Xiaomi gained share of searches among standing fan brands worldwide, from 56.6% to 57.3%.

  2. Estimated monthly branded searches for Rowenta worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Rowenta’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rowenta

1 branded search term

  • rowenta

Xiaomi

2 branded search terms

  • xiaomi
  • xiaomi 14

How the Brand Demand Index is measured

Other head-to-heads among standing fan brands

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