Brandwave

How popular isXiaomi in search?

In August 2026, there were an estimated 6.1M branded searches for Xiaomi worldwide which is down 18.2% over the last 11 months. Xiaomi holds 0.73% estimated Share of Search among streaming device brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon49.5%
  2. Google49.5%
  3. Xiaomi0.73%
  4. Roku0.22%
  5. Apple TV 4K0.08%
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Where does Xiaomi compete?

Xiaomi is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Streaming device brands3rd of 50.73%Shown below
Smartphone brands3rd of 51.4%Show ranking
Video streaming devices2nd of 640.2%Show ranking
Fan brands2nd of 544.9%Show ranking
Desk lamp brands2nd of 645.3%Show ranking

Which streaming device brands compete with Xiaomi?

Xiaomi against streaming device brands worldwide, by month

Share of Search by month for Amazon, Google, Xiaomi. The figures are in the table below the chart.

View monthly share of search table
MonthAmazonGoogleXiaomiRokuApple TV 4K
Oct 202549.4%49.4%0.89%0.22%0.05%
Nov 202554.4%44.5%0.8%0.2%0.06%
Dec 202554.4%44.5%0.8%0.2%0.05%
Jan 202649.4%49.4%0.89%0.22%0.04%
Feb 202649.4%49.4%0.89%0.22%0.04%
Mar 202649.4%49.4%0.89%0.22%0.05%
Apr 202644.5%54.5%0.81%0.2%0.04%
May 202649.5%49.5%0.73%0.18%0.07%
Jun 202649.5%49.5%0.73%0.22%0.15%
Jul 202649.5%49.5%0.73%0.22%0.15%
Aug 202649.5%49.5%0.73%0.22%0.08%
Sep 2026—————

  1. 1.Amazon

    49.5%

    Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Google

    49.5%

    Held 2nd. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Xiaomi

    0.73%

    Held 3rd. 6.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Roku

    0.22%

    Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Apple TV 4K

    0.08%

    Held 5th. 673K estimated branded searches, -44.8% vs prior month. Share -0.1 points.

Compare search popularity between Xiaomi and its closest rivals

Every comparison with Xiaomi

How has branded search demand for Xiaomi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Xiaomi worldwide fell from 7.5M to 6.1M.
  • Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among streaming device brands worldwide held steady, from 0.89% to 0.73%.

How did search popularity change for streaming device brands worldwide in August 2026?

  1. Estimated monthly branded searches for Apple TV 4K worldwide rose 49.6% over 11 measured months, from 450K to 673K in August 2026.

  2. Estimated monthly branded searches for Xiaomi worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.

How is Xiaomi measured?

Brandwave collects information about searches that people make online using Xiaomi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • xiaomi

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How the Brand Demand Index is measured

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