Lume Cube vs Xiaomi:Which is more popular by branded search?
In August 2026, Xiaomi had more branded searches than Lume Cube among desk lamp brands worldwide. Xiaomi was estimated to have 6.1M branded searches compared to Lume Cube’s 1.9K, and held a 45.4% Share of Search versus Lume Cube’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lume Cube or Xiaomi?
Compare the desk lamp brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xiaomi, Lume Cube. The figures are in the table below the chart.
View monthly share of search table
| Month | Govee | Xiaomi | Philips | BenQ | Anglepoise | Lume Cube |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 50.3% | 7.3% | 1.1% | 0.1% | 0.01% |
| Nov 2025 | 40.6% | 49.7% | 8.5% | 1.1% | 0.1% | 0.01% |
| Dec 2025 | 40.4% | 49.3% | 9.1% | 1.1% | 0.08% | 0.01% |
| Jan 2026 | 46.1% | 46.1% | 6.7% | 1% | 0.09% | <0.01% |
| Feb 2026 | 45.8% | 45.8% | 7.3% | 1% | 0.09% | 0.01% |
| Mar 2026 | 46.5% | 46.5% | 5.9% | 1% | 0.08% | <0.01% |
| Apr 2026 | 50.9% | 41.7% | 6.4% | 0.92% | 0.07% | 0.01% |
| May 2026 | 51% | 41.8% | 6.2% | 0.92% | 0.07% | 0.01% |
| Jun 2026 | 46% | 46% | 6.9% | 1% | 0.06% | <0.01% |
| Jul 2026 | 40.6% | 49.7% | 8.6% | 1.1% | 0.07% | 0.01% |
| Aug 2026 | 45.4% | 45.4% | 8.2% | 1% | 0.07% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lume Cube and Xiaomi comparison changed over the last 12 months?
3 findings
- Xiaomi was ahead of Lume Cube in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lume Cube’s estimated Share of Search among desk lamp brands worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among desk lamp brands worldwide moved from 50.3% to 45.4%, and its estimated monthly branded searches moved from 7.5M to 6.1M.
How did search popularity change for desk lamp brands worldwide in August 2026?
3 changes
In August 2026, Govee overtook Xiaomi to take the highest estimated Share of Search among desk lamp brands worldwide, at 45.4%.
In August 2026, Xiaomi lost estimated Share of Search among desk lamp brands worldwide, from 49.7% to 45.4%.
Estimated monthly branded searches for Lume Cube worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lume Cube’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.