Govee vs Xiaomi:Which is more popular by branded search?
In August 2026, Govee and Xiaomi were level on Share of Search among desk lamp brands worldwide, with an estimated 6.1M branded searches each, at 45.4% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Govee or Xiaomi?
Compare the desk lamp brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Govee, Xiaomi. The figures are in the table below the chart.
View monthly share of search table
| Month | Govee | Xiaomi | Philips | BenQ | Anglepoise | Lume Cube |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 50.3% | 7.3% | 1.1% | 0.1% | 0.01% |
| Nov 2025 | 40.6% | 49.7% | 8.5% | 1.1% | 0.1% | 0.01% |
| Dec 2025 | 40.4% | 49.3% | 9.1% | 1.1% | 0.08% | 0.01% |
| Jan 2026 | 46.1% | 46.1% | 6.7% | 1% | 0.09% | <0.01% |
| Feb 2026 | 45.8% | 45.8% | 7.3% | 1% | 0.09% | 0.01% |
| Mar 2026 | 46.5% | 46.5% | 5.9% | 1% | 0.08% | <0.01% |
| Apr 2026 | 50.9% | 41.7% | 6.4% | 0.92% | 0.07% | 0.01% |
| May 2026 | 51% | 41.8% | 6.2% | 0.92% | 0.07% | 0.01% |
| Jun 2026 | 46% | 46% | 6.9% | 1% | 0.06% | <0.01% |
| Jul 2026 | 40.6% | 49.7% | 8.6% | 1.1% | 0.07% | 0.01% |
| Aug 2026 | 45.4% | 45.4% | 8.2% | 1% | 0.07% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Govee and Xiaomi comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Govee took it in April 2026, Xiaomi took it in July 2026.
- Across the 11 months ending August 2026, Govee’s estimated Share of Search among desk lamp brands worldwide moved from 41.2% to 45.4%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among desk lamp brands worldwide moved from 50.3% to 45.4%, and its estimated monthly branded searches moved from 7.5M to 6.1M.
How did search popularity change for desk lamp brands worldwide in August 2026?
2 changes
In August 2026, Govee overtook Xiaomi to take the highest estimated Share of Search among desk lamp brands worldwide, at 45.4%.
In August 2026, Xiaomi lost estimated Share of Search among desk lamp brands worldwide, from 49.7% to 45.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Govee’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.