Lasko vs Xiaomi:Which is more popular by branded search?
In August 2026, Xiaomi had more branded searches than Lasko among fan brands worldwide. Xiaomi was estimated to have 6.1M branded searches compared to Lasko’s 60.5K, and held a 44.9% Share of Search versus Lasko’s 0.44%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lasko or Xiaomi?
Compare the fan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xiaomi, Lasko. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Xiaomi | Lasko | Vornado | Honeywell |
|---|---|---|---|---|---|
| Oct 2025 | 52.9% | 46.6% | 0.31% | 0.21% | <0.01% |
| Nov 2025 | 64.3% | 35.3% | 0.19% | 0.16% | <0.01% |
| Dec 2025 | 61.8% | 37.8% | 0.2% | 0.2% | <0.01% |
| Jan 2026 | 55.3% | 44.2% | 0.29% | 0.24% | <0.01% |
| Feb 2026 | 54% | 45.5% | 0.3% | 0.2% | <0.01% |
| Mar 2026 | 48.7% | 50.7% | 0.41% | 0.18% | <0.01% |
| Apr 2026 | 52.1% | 47.3% | 0.38% | 0.26% | <0.01% |
| May 2026 | 52% | 47.1% | 0.47% | 0.38% | <0.01% |
| Jun 2026 | 51.9% | 47.2% | 0.47% | 0.47% | <0.01% |
| Jul 2026 | 49.1% | 49.9% | 0.49% | 0.49% | <0.01% |
| Aug 2026 | 54.2% | 44.9% | 0.44% | 0.36% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Lasko and Xiaomi comparison changed over the last 12 months?
3 findings
- Xiaomi was ahead of Lasko in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lasko’s estimated Share of Search among fan brands worldwide moved from 0.31% to 0.44%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among fan brands worldwide moved from 46.6% to 44.9%, and its estimated monthly branded searches moved from 7.5M to 6.1M.
How did search popularity change for fan brands worldwide in August 2026?
3 changes
In August 2026, Dyson overtook Xiaomi to take the highest estimated Share of Search among fan brands worldwide, at 54.2%.
In August 2026, Xiaomi lost estimated Share of Search among fan brands worldwide, from 49.9% to 44.9%.
Estimated monthly branded searches for Lasko worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lasko’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.