Brandwave

Fan brands:Which brands are most popular in search?

In August 2026, Dyson was the most searched among fan brands worldwide, with an estimated 7.4M branded searches and 54.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson54.2%
  2. Xiaomi44.9%
  3. Lasko0.44%
  4. Vornado0.36%
  5. Honeywell<0.01%

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Share of SearchLeaderboard

Compare the fan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fan brands worldwide, by month

Share of Search by month for Dyson, Xiaomi. The figures are in the table below the chart.

View monthly share of search table
MonthDysonXiaomiLaskoVornadoHoneywell
Oct 202552.9%46.6%0.31%0.21%<0.01%
Nov 202564.3%35.3%0.19%0.16%<0.01%
Dec 202561.8%37.8%0.2%0.2%<0.01%
Jan 202655.3%44.2%0.29%0.24%<0.01%
Feb 202654%45.5%0.3%0.2%<0.01%
Mar 202648.7%50.7%0.41%0.18%<0.01%
Apr 202652.1%47.3%0.38%0.26%<0.01%
May 202652%47.1%0.47%0.38%<0.01%
Jun 202651.9%47.2%0.47%0.47%<0.01%
Jul 202649.1%49.9%0.49%0.49%<0.01%
Aug 202654.2%44.9%0.44%0.36%<0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Dyson

    54.2%

    Moved from 2nd to 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +5.2 points.

  2. 2.Xiaomi

    44.9%

    Moved from 1st to 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -5 points.

  3. 3.Lasko

    0.44%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Vornado

    0.36%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Honeywell

    <0.01%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among fan brands worldwide?

In August 2026, Dyson was the most searched among fan brands worldwide, with an estimated 7.4M branded searches and 54.2% estimated Share of Search within this set. Xiaomi is in 2nd place, 9.3 percentage points behind at 44.9% Share of Search.

Global fan brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dyson52.9% → 54.2%64.3%Nov 202548.7%Mar 20261st
Xiaomi46.6% → 44.9%50.7%Mar 202635.3%Nov 20252nd
Lasko0.31% → 0.44%0.49%Jul 20260.19%Nov 20253rd
Vornado0.21% → 0.36%0.49%Jul 20260.16%Nov 20254th
Honeywell<0.01%<0.01%Jul 2026<0.01%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among fan brands worldwide increased from 52.9% to 54.2%.
  • Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among fan brands worldwide decreased from 46.6% to 44.9%.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among fan brands worldwide peaked at 64.3% in November 2025 and was lowest at 48.7% in March 2026.
  • Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among fan brands worldwide peaked at 50.7% in March 2026 and was lowest at 35.3% in November 2025.
  • Across the 11 months ending August 2026, Lasko, Vornado and Honeywell held steady: their estimated Share of Search among fan brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for fan brands worldwide in August 2026?

  1. In August 2026, Dyson overtook Xiaomi to take the highest estimated Share of Search among fan brands worldwide, at 54.2%.

  2. In August 2026, Xiaomi lost estimated Share of Search among fan brands worldwide, from 49.9% to 44.9%.

  3. Estimated monthly branded searches for Vornado worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

  4. Estimated monthly branded searches for Lasko worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

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