Brandwave

How popular isLasko in search?

In August 2026, there were an estimated 60.5K branded searches for Lasko worldwide which is up 22.2% over the last 11 months. Lasko holds 0.44% estimated Share of Search among fan brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson54.2%
  2. Xiaomi44.9%
  3. Lasko0.44%
  4. Vornado0.36%
  5. Honeywell<0.01%
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Which fan brands compete with Lasko?

Lasko against fan brands worldwide, by month

Share of Search by month for Dyson, Xiaomi, Lasko. The figures are in the table below the chart.

View monthly share of search table
MonthDysonXiaomiLaskoVornadoHoneywell
Oct 202552.9%46.6%0.31%0.21%<0.01%
Nov 202564.3%35.3%0.19%0.16%<0.01%
Dec 202561.8%37.8%0.2%0.2%<0.01%
Jan 202655.3%44.2%0.29%0.24%<0.01%
Feb 202654%45.5%0.3%0.2%<0.01%
Mar 202648.7%50.7%0.41%0.18%<0.01%
Apr 202652.1%47.3%0.38%0.26%<0.01%
May 202652%47.1%0.47%0.38%<0.01%
Jun 202651.9%47.2%0.47%0.47%<0.01%
Jul 202649.1%49.9%0.49%0.49%<0.01%
Aug 202654.2%44.9%0.44%0.36%<0.01%
Sep 2026—————

  1. 1.Dyson

    54.2%

    Moved from 2nd to 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +5.2 points.

  2. 2.Xiaomi

    44.9%

    Moved from 1st to 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -5 points.

  3. 3.Lasko

    0.44%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Vornado

    0.36%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Honeywell

    <0.01%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Lasko and its closest rivals

How has branded search demand for Lasko changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lasko worldwide rose from 49.5K to 60.5K.
  • Across the 11 months ending August 2026, Lasko’s estimated Share of Search among fan brands worldwide held steady, from 0.31% to 0.44%.

How did search popularity change for fan brands worldwide in August 2026?

  1. In August 2026, Dyson overtook Xiaomi to take the highest estimated Share of Search among fan brands worldwide, at 54.2%.

  2. In August 2026, Xiaomi lost estimated Share of Search among fan brands worldwide, from 49.9% to 44.9%.

  3. Estimated monthly branded searches for Vornado worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

  4. Estimated monthly branded searches for Lasko worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

Where does Lasko compete?

Lasko is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fan brands3rd of 50.44%Shown above
Space heater brands4th of 50.67%Show ranking

How is Lasko measured?

Brandwave collects information about searches that people make online using Lasko’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lasko

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How the Brand Demand Index is measured

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