Lasko vs Russell Hobbs:Which is more popular?
In September 2026, Lasko had more branded searches than Russell Hobbs among heaters worldwide. Lasko had about 13,900 branded searches, while Russell Hobbs had 1,230. Lasko made up 12.4% of all heater searches we track, and Russell Hobbs accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about heaters, Lasko appeared in two of the four answers and Russell Hobbs in none.
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Top heaters in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Lasko was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Russell Hobbs did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dreo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lasko2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Dyson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
De'Longhi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vornado1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dimplex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Honeywell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rinnai0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Russell Hobbs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about heaters
4 answers
Asked ChatGPT
“Which heater should I go to?”
Asked ChatGPT
“What are the best heaters?”
Asked ChatGPT
“What's the best heater for a room?”
- 1Dreo
- 1
Searched Google, AI Overview
“electric heater”
Searched Google, AI Overview
“space heater for room”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Lasko or Russell Hobbs more popular in search?
This chart shows how often people search Google for Lasko and Russell Hobbs by name. Each line represents a brand's share of searches for all ten heater brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lasko, Russell Hobbs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Dreo | De'Longhi | Lasko | Dimplex | Vornado | Honeywell | Rinnai | DeWalt | Russell Hobbs |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.5% | 20.6% | 11.7% | 20.5% | 7.8% | 9% | 7.9% | 1.9% | 3.8% | 1.1% |
| Nov 2025 | 15.5% | 23.6% | 10.8% | 20.2% | 6.5% | 8.2% | 8.4% | 1.6% | 4% | 1% |
| Dec 2025 | 13.5% | 28.5% | 10.6% | 21.3% | 3.8% | 8.4% | 6.6% | 1.5% | 4.8% | 0.9% |
| Jan 2026 | 12.1% | 24.4% | 12.4% | 22.6% | 4.9% | 8.8% | 7.1% | 1.4% | 5.2% | 1.1% |
| Feb 2026 | 13.4% | 23.7% | 11.6% | 20.5% | 6.5% | 9.5% | 7.9% | 1.9% | 4.1% | 0.78% |
| Mar 2026 | 18.8% | 21.7% | 13.8% | 14.3% | 10.4% | 7.4% | 6.2% | 3.1% | 2.9% | 1.4% |
| Apr 2026 | 19.4% | 17.2% | 21.8% | 10.3% | 10.8% | 7.2% | 5.5% | 3.6% | 2.4% | 1.8% |
| May 2026 | 22.9% | 14.4% | 28.3% | 7.9% | 9.9% | 4.6% | 4.2% | 4.1% | 1.6% | 2.2% |
| Jun 2026 | 23.6% | 17% | 30.7% | 5.6% | 9.9% | 4.2% | 2.7% | 3.5% | 1.3% | 1.7% |
| Jul 2026 | 23.4% | 14% | 32.5% | 6.2% | 9.2% | 4.7% | 2.8% | 4% | 1.4% | 1.7% |
| Aug 2026 | 23% | 11.6% | 27.2% | 8.3% | 10.3% | 5% | 4.6% | 5.1% | 3.3% | 1.6% |
| Sep 2026 | 24.5% | 15.8% | 15% | 12.4% | 8.5% | 7.8% | 7.1% | 4% | 3.8% | 1.1% |
Lasko and Russell Hobbs sell other things too, so only their searches that name this product count here, like “lasko heater”.
How has the Lasko and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Lasko was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lasko’s share of searches among heaters worldwide moved from 20.5% to 12.4%, and its estimated monthly branded searches moved from 57.1K to 13.9K.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among heaters worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 3.1K to 1.2K.
How did search popularity change for heaters worldwide in September 2026?
2 changes
In September 2026, Lasko overtook Dimplex to rank 4th among heaters worldwide, with 12.4% of the searches.
In September 2026, Russell Hobbs lost share of searches among heaters worldwide, from 1.6% to 1.1%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Lasko’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lasko
5 branded search terms
- lasko electric heater
- lasko fan heater
- lasko heater
- lasko oil heater
- lasko portable heater
Russell Hobbs
6 branded search terms
- russell hobbs electric heater
- russell hobbs fan heater
- russell hobbs heater
- russell hobbs oil heater
- russell hobbs portable heater
- russell hobbs space heater
Other head-to-heads among heaters
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