De'Longhi vs Dyson:Which is more popular by branded search?
In August 2026, Dyson had more branded searches than De'Longhi among heaters worldwide. Dyson was estimated to have 7.4M branded searches compared to De'Longhi’s 1.4M, and held an 82.3% Share of Search versus De'Longhi’s 16.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, De'Longhi or Dyson?
Compare the heaters shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, De'Longhi. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | De'Longhi | Russell Hobbs | Vornado | Dimplex | Honeywell |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 16% | 1.3% | 0.32% | 0.02% | <0.01% |
| Nov 2025 | 84.5% | 14.3% | 1% | 0.21% | 0.02% | <0.01% |
| Dec 2025 | 84.4% | 14.2% | 1.1% | 0.28% | 0.02% | <0.01% |
| Jan 2026 | 83.1% | 15.4% | 1.2% | 0.36% | 0.02% | <0.01% |
| Feb 2026 | 83.1% | 15.3% | 1.3% | 0.31% | 0.02% | <0.01% |
| Mar 2026 | 82.6% | 15.8% | 1.3% | 0.31% | 0.02% | <0.01% |
| Apr 2026 | 81.8% | 16.7% | 1.1% | 0.4% | 0.02% | <0.01% |
| May 2026 | 81.7% | 16.6% | 1.1% | 0.6% | 0.02% | <0.01% |
| Jun 2026 | 81.9% | 16.2% | 1.1% | 0.74% | 0.02% | <0.01% |
| Jul 2026 | 80.4% | 17.5% | 1.2% | 0.81% | 0.02% | <0.01% |
| Aug 2026 | 82.3% | 16.1% | 1% | 0.55% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the De'Longhi and Dyson comparison changed over the last 12 months?
3 findings
- Dyson was ahead of De'Longhi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among heaters worldwide moved from 16% to 16.1%, and its estimated monthly branded searches moved from 1.6M to 1.4M.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among heaters worldwide moved from 82.4% to 82.3%, and its estimated monthly branded searches moved from 8.5M to 7.4M.
How each brand is measured
Brandwave collects information about searches that people make online using De'Longhi’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
De'Longhi
10 branded search terms
- de longhi
- de'longhi
- de'longhi espresso machine
- delonghi coffee machine
- delonghi com
- delonghi dedica
- delonghi dinamica
- delonghi eletta
- delonghi la specialista
- delonghi magnifica
Dyson
12 branded search terms
- dyson
- dyson airwrap
- dyson com
- dyson hair dryer
- dyson hair straightener
- dyson hair styling
- dyson supersonic
- dyson vacuum
- hair dryer dyson
- hair straightener dyson
- hair styling dyson
- vacuum dyson
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.