Heaters:Which brands are most popular in search?
In August 2026, Dyson was the most searched among heaters worldwide, with an estimated 7.4M branded searches and 82.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the heaters shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, De'Longhi. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | De'Longhi | Russell Hobbs | Vornado | Dimplex | Honeywell |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 16% | 1.3% | 0.32% | 0.02% | <0.01% |
| Nov 2025 | 84.5% | 14.3% | 1% | 0.21% | 0.02% | <0.01% |
| Dec 2025 | 84.4% | 14.2% | 1.1% | 0.28% | 0.02% | <0.01% |
| Jan 2026 | 83.1% | 15.4% | 1.2% | 0.36% | 0.02% | <0.01% |
| Feb 2026 | 83.1% | 15.3% | 1.3% | 0.31% | 0.02% | <0.01% |
| Mar 2026 | 82.6% | 15.8% | 1.3% | 0.31% | 0.02% | <0.01% |
| Apr 2026 | 81.8% | 16.7% | 1.1% | 0.4% | 0.02% | <0.01% |
| May 2026 | 81.7% | 16.6% | 1.1% | 0.6% | 0.02% | <0.01% |
| Jun 2026 | 81.9% | 16.2% | 1.1% | 0.74% | 0.02% | <0.01% |
| Jul 2026 | 80.4% | 17.5% | 1.2% | 0.81% | 0.02% | <0.01% |
| Aug 2026 | 82.3% | 16.1% | 1% | 0.55% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.3% | 7.4M | +22.8% | +1.9 points | |
| 2, held 2nd | 16.1% | 1.4M | +10.5% | -1.4 points | |
| 3, held 3rd | 1% | 90.5K | 0% | -0.2 points | |
| 4, held 4th | 0.55% | 49.5K | -18.2% | -0.3 points | |
| 5, held 5th | 0.01% | 1K | -23.1% | 0 points | |
| 6, held 6th | <0.01% | 260 | -18.8% | 0 points |
1.
Dyson82.3%
Held 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +1.9 points.
16.1%
Held 2nd. 1.4M estimated branded searches, +10.5% vs prior month. Share -1.4 points.
1%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Vornado0.55%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
5.
Dimplex
0.01%
Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
<0.01%
Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among heaters worldwide?
6 brands
In August 2026, Dyson was the most searched among heaters worldwide, with an estimated 7.4M branded searches and 82.3% estimated Share of Search within this set. De'Longhi is in 2nd place, 66.2 percentage points behind at 16.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Dyson | 82.4% → 82.3% | 84.5%Nov 2025 | 80.4%Jul 2026 | 1st |
 De'Longhi | 16% → 16.1% | 17.5%Jul 2026 | 14.2%Dec 2025 | 2nd |
 Russell Hobbs | 1.3% → 1% | 1.3%Oct 2025 | 1%Aug 2026 | 3rd |
| Vornado | 0.32% → 0.55% | 0.81%Jul 2026 | 0.21%Nov 2025 | 4th |
| Dimplex | 0.02% → 0.01% | 0.02%Oct 2025 | 0.01%Aug 2026 | 5th |
 Honeywell | <0.01% | <0.01%Jul 2026 | <0.01%Dec 2025 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among heaters worldwide peaked at 84.5% in November 2025 and was lowest at 80.4% in July 2026.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among heaters worldwide peaked at 17.5% in July 2026 and was lowest at 14.2% in December 2025.
- Across the 11 months ending August 2026, Dyson, De'Longhi, Russell Hobbs, Vornado, Dimplex and Honeywell held steady: their estimated Share of Search among heaters worldwide each moved less than 0.5 percentage points.
How did search popularity change for heaters worldwide in August 2026?
5 changes
In August 2026, Dyson gained estimated Share of Search among heaters worldwide, from 80.4% to 82.3%.
In August 2026, De'Longhi lost estimated Share of Search among heaters worldwide, from 17.5% to 16.1%.
Estimated monthly branded searches for Vornado worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.
Estimated monthly branded searches for Dimplex worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.
Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
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