De'Longhi vs Dreo:Which is more popular?
In September 2026, Dreo had more branded searches than De'Longhi among heaters worldwide. Dreo had about 17,800 branded searches, while De'Longhi had 16,800. Dreo made up 15.8% of all heater searches we track, and De'Longhi accounted for 15%. When we asked ChatGPT and Google AI Overviews about heaters, Dreo appeared in two of the four answers and De'Longhi in one.
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Top heaters in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Dreo was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. De'Longhi was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dreo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lasko2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Dyson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
De'Longhi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vornado1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dimplex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Honeywell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rinnai0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Russell Hobbs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about heaters
4 answers
Asked ChatGPT
“Which heater should I go to?”
Asked ChatGPT
“What are the best heaters?”
Asked ChatGPT
“What's the best heater for a room?”
- 1Dreo
- 1
Searched Google, AI Overview
“electric heater”
Searched Google, AI Overview
“space heater for room”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Share of searches by month for Dreo, De'Longhi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Dreo | De'Longhi | Lasko | Dimplex | Vornado | Honeywell | Rinnai | DeWalt | Russell Hobbs |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.5% | 20.6% | 11.7% | 20.5% | 7.8% | 9% | 7.9% | 1.9% | 3.8% | 1.1% |
| Nov 2025 | 15.5% | 23.6% | 10.8% | 20.2% | 6.5% | 8.2% | 8.4% | 1.6% | 4% | 1% |
| Dec 2025 | 13.5% | 28.5% | 10.6% | 21.3% | 3.8% | 8.4% | 6.6% | 1.5% | 4.8% | 0.9% |
| Jan 2026 | 12.1% | 24.4% | 12.4% | 22.6% | 4.9% | 8.8% | 7.1% | 1.4% | 5.2% | 1.1% |
| Feb 2026 | 13.4% | 23.7% | 11.6% | 20.5% | 6.5% | 9.5% | 7.9% | 1.9% | 4.1% | 0.78% |
| Mar 2026 | 18.8% | 21.7% | 13.8% | 14.3% | 10.4% | 7.4% | 6.2% | 3.1% | 2.9% | 1.4% |
| Apr 2026 | 19.4% | 17.2% | 21.8% | 10.3% | 10.8% | 7.2% | 5.5% | 3.6% | 2.4% | 1.8% |
| May 2026 | 22.9% | 14.4% | 28.3% | 7.9% | 9.9% | 4.6% | 4.2% | 4.1% | 1.6% | 2.2% |
| Jun 2026 | 23.6% | 17% | 30.7% | 5.6% | 9.9% | 4.2% | 2.7% | 3.5% | 1.3% | 1.7% |
| Jul 2026 | 23.4% | 14% | 32.5% | 6.2% | 9.2% | 4.7% | 2.8% | 4% | 1.4% | 1.7% |
| Aug 2026 | 23% | 11.6% | 27.2% | 8.3% | 10.3% | 5% | 4.6% | 5.1% | 3.3% | 1.6% |
| Sep 2026 | 24.5% | 15.8% | 15% | 12.4% | 8.5% | 7.8% | 7.1% | 4% | 3.8% | 1.1% |
Dreo and De'Longhi sell other things too, so only their searches that name this product count here, like “dreo heater”.
How has the De'Longhi and Dreo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: De'Longhi took it in April 2026, Dreo took it in September 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among heaters worldwide moved from 11.7% to 15%, and its estimated monthly branded searches moved from 32.7K to 16.8K.
- Across the 12 months ending September 2026, Dreo’s share of searches among heaters worldwide moved from 20.6% to 15.8%, and its estimated monthly branded searches moved from 57.5K to 17.8K.
How did search popularity change for heaters worldwide in September 2026?
3 changes
In September 2026, Dyson overtook De'Longhi to become the leader among heaters worldwide, with 24.5% of the searches.
In September 2026, Dreo overtook De'Longhi to rank 2nd among heaters worldwide, with 15.8% of the searches.
In September 2026, De'Longhi lost share of searches among heaters worldwide, from 27.2% to 15%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Dreo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among heaters
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