How popular isDyson in search?
In August 2026, there were an estimated 7.4M branded searches for Dyson worldwide which is down 12.9% over the last 11 months. Dyson holds 54.2% estimated Share of Search among fan brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which fan brands compete with Dyson?
Share of Search by month for Dyson, Xiaomi. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Xiaomi | Lasko | Vornado | Honeywell |
|---|---|---|---|---|---|
| Oct 2025 | 52.9% | 46.6% | 0.31% | 0.21% | <0.01% |
| Nov 2025 | 64.3% | 35.3% | 0.19% | 0.16% | <0.01% |
| Dec 2025 | 61.8% | 37.8% | 0.2% | 0.2% | <0.01% |
| Jan 2026 | 55.3% | 44.2% | 0.29% | 0.24% | <0.01% |
| Feb 2026 | 54% | 45.5% | 0.3% | 0.2% | <0.01% |
| Mar 2026 | 48.7% | 50.7% | 0.41% | 0.18% | <0.01% |
| Apr 2026 | 52.1% | 47.3% | 0.38% | 0.26% | <0.01% |
| May 2026 | 52% | 47.1% | 0.47% | 0.38% | <0.01% |
| Jun 2026 | 51.9% | 47.2% | 0.47% | 0.47% | <0.01% |
| Jul 2026 | 49.1% | 49.9% | 0.49% | 0.49% | <0.01% |
| Aug 2026 | 54.2% | 44.9% | 0.44% | 0.36% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 54.2% | 7.4M | +22.8% | +5.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 44.9% | 6.1M | 0% | -5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 0.44% | 60.5K | 0% | 0 points | |
| 4, held 4th | 0.36% | 49.5K | -18.2% | -0.1 points | |
| 5, held 5th | <0.01% | 260 | -18.8% | 0 points |
1.
Dyson54.2%
Moved from 2nd to 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +5.2 points.
2.
Xiaomi44.9%
Moved from 1st to 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -5 points.
3.
Lasko0.44%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Vornado0.36%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
<0.01%
Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Dyson and its closest rivals
How has branded search demand for Dyson changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dyson worldwide fell from 8.5M to 7.4M.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among fan brands worldwide increased from 52.9% to 54.2%.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among fan brands worldwide peaked at 64.3% in November 2025 and was lowest at 48.7% in March 2026.
How did search popularity change for fan brands worldwide in August 2026?
4 changes
In August 2026, Dyson overtook Xiaomi to take the highest estimated Share of Search among fan brands worldwide, at 54.2%.
In August 2026, Xiaomi lost estimated Share of Search among fan brands worldwide, from 49.9% to 44.9%.
Estimated monthly branded searches for Vornado worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.
Estimated monthly branded searches for Lasko worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.
Where does Dyson compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fan brands | 1st of 5 | 54.2% | Shown above |
| Vacuum cleaner brands | 1st of 5 | 80.6% | Show ranking |
| Space heater brands | 1st of 5 | 82% | Show ranking |
| Hair styling tool brands | 1st of 5 | 82.1% | Show ranking |
| Heaters | 1st of 6 | 82.3% | Show ranking |
| Curling iron brands | 1st of 5 | 84.6% | Show ranking |
| Hair straightener brands | 1st of 5 | 84.6% | Show ranking |
| Hair dryer brands | 1st of 5 | 86.4% | Show ranking |
How is Dyson measured?
Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- dyson
- dyson airwrap
- dyson com
- dyson hair dryer
- dyson hair straightener
- dyson hair styling
- dyson supersonic
- dyson vacuum
- hair dryer dyson
- hair straightener dyson
- hair styling dyson
- vacuum dyson
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Is Dyson your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.