Dyson vs Samsung:Which is searched more?
In September 2026, Dyson had more branded searches than Samsung among cordless vacuum brands worldwide. Dyson was estimated to have 5M branded searches compared to Samsung’s 151K, and held a 59% Share of Search versus Samsung’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dyson or Samsung?
Compare the cordless vacuum brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Electrolux | Ryobi | LG | BISSELL | Hoover | Samsung | Miele |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.5% | 17.6% | 7.5% | 5.5% | 4.3% | 3.5% | 1.8% | 1.3% |
| Nov 2025 | 61.3% | 18.4% | 7.5% | 3.2% | 3.7% | 3% | 1.5% | 1.4% |
| Dec 2025 | 62.8% | 15.4% | 7.7% | 4% | 3.1% | 3.8% | 1.5% | 1.7% |
| Jan 2026 | 58.1% | 17.4% | 8% | 5.5% | 3.5% | 4.3% | 1.7% | 1.6% |
| Feb 2026 | 56.6% | 16.9% | 7.7% | 6.5% | 4.2% | 4.2% | 2.4% | 1.5% |
| Mar 2026 | 51.6% | 18.9% | 9.9% | 7.2% | 4.6% | 3.8% | 2.2% | 1.7% |
| Apr 2026 | 53.6% | 19.7% | 10.3% | 5.1% | 3.9% | 3.9% | 2% | 1.5% |
| May 2026 | 53.6% | 19.7% | 11% | 5.1% | 3.2% | 3.9% | 2% | 1.5% |
| Jun 2026 | 53.8% | 19.7% | 11.5% | 5.1% | 3.2% | 3.2% | 2% | 1.5% |
| Jul 2026 | 51.9% | 18.9% | 11.1% | 6% | 3.8% | 3.8% | 2.7% | 1.7% |
| Aug 2026 | 52.7% | 19.3% | 9.2% | 6.1% | 4.7% | 3.9% | 2.3% | 1.8% |
| Sep 2026 | 59% | 17.7% | 7.8% | 4.6% | 4.3% | 3.6% | 1.8% | 1.3% |
How has the Dyson and Samsung comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among cordless vacuum brands worldwide moved from 58.5% to 59%, and its estimated monthly branded searches held steady at 5M.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among cordless vacuum brands worldwide held steady at 1.8%, and its estimated monthly branded searches held steady at 151K.
How did search popularity change for cordless vacuum brands worldwide in September 2026?
1 change
In September 2026, Dyson gained estimated Share of Search among cordless vacuum brands worldwide, from 52.7% to 59%.
Other head-to-heads among cordless vacuum brands
How each brand is measured
Brandwave collects information about searches that people make online using Dyson’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.