How popular isDyson in search?
In September 2026, there were an estimated 8.1M branded searches for Dyson worldwide which held steady over the last 12 months. Dyson holds 59% estimated Share of Search among cordless vacuum brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cordless vacuum brands compete with Dyson?
Share of Search by month for Dyson, Electrolux, Ryobi, LG, BISSELL, Hoover. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Electrolux | Ryobi | LG | BISSELL | Hoover | Samsung | Miele |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.5% | 17.6% | 7.5% | 5.5% | 4.3% | 3.5% | 1.8% | 1.3% |
| Nov 2025 | 61.3% | 18.4% | 7.5% | 3.2% | 3.7% | 3% | 1.5% | 1.4% |
| Dec 2025 | 62.8% | 15.4% | 7.7% | 4% | 3.1% | 3.8% | 1.5% | 1.7% |
| Jan 2026 | 58.1% | 17.4% | 8% | 5.5% | 3.5% | 4.3% | 1.7% | 1.6% |
| Feb 2026 | 56.6% | 16.9% | 7.7% | 6.5% | 4.2% | 4.2% | 2.4% | 1.5% |
| Mar 2026 | 51.6% | 18.9% | 9.9% | 7.2% | 4.6% | 3.8% | 2.2% | 1.7% |
| Apr 2026 | 53.6% | 19.7% | 10.3% | 5.1% | 3.9% | 3.9% | 2% | 1.5% |
| May 2026 | 53.6% | 19.7% | 11% | 5.1% | 3.2% | 3.9% | 2% | 1.5% |
| Jun 2026 | 53.8% | 19.7% | 11.5% | 5.1% | 3.2% | 3.2% | 2% | 1.5% |
| Jul 2026 | 51.9% | 18.9% | 11.1% | 6% | 3.8% | 3.8% | 2.7% | 1.7% |
| Aug 2026 | 52.7% | 19.3% | 9.2% | 6.1% | 4.7% | 3.9% | 2.3% | 1.8% |
| Sep 2026 | 59% | 17.7% | 7.8% | 4.6% | 4.3% | 3.6% | 1.8% | 1.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59% | 5M | +22.2% | +6.3 points | |
| 2, held 2nd | 17.7% | 1.5M | 0% | -1.6 points | |
| 3, held 3rd | 7.8% | 660K | -7.7% | -1.4 points | |
| 4, held 4th | 4.6% | 386K | -18.2% | -1.5 points | |
| 5, held 5th | 4.3% | 368K | 0% | -0.4 points | |
| 6, held 6th | 3.6% | 301K | 0% | -0.3 points | |
| 7, held 7th | 1.8% | 151K | -14.2% | -0.5 points | |
| 8, held 8th | 1.3% | 111K | -18.4% | -0.4 points |
1.
Dyson59%
Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +6.3 points.
17.7%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -1.6 points.
3.
Ryobi
7.8%
Held 3rd. 660K estimated branded searches, -7.7% vs prior month. Share -1.4 points.
4.
LG4.6%
Held 4th. 386K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
5.
BISSELL4.3%
Held 5th. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.
Hoover3.6%
Held 6th. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.
Samsung1.8%
Held 7th. 151K estimated branded searches, -14.2% vs prior month. Share -0.5 points.
8.
Miele1.3%
Held 8th. 111K estimated branded searches, -18.4% vs prior month. Share -0.4 points.
Compare search popularity between Dyson and its closest rivals
Every comparison with Dyson
39 comparisons
- Dyson vs Xiaomi
- Dyson vs Mitsubishi
- Dyson vs Electrolux
- Dyson vs Shark
- Dyson vs Roborock
- De'Longhi vs Dyson
- Dyson vs ghd
- DeWalt vs Dyson
- Dreame vs Dyson
- Dyson vs Ryobi
- BaByliss vs Dyson
- BISSELL vs Dyson
- Dyson vs Honeywell
- Dyson vs LG
- Dyson vs iRobot
- Dyson vs Hoover
- Black and Decker vs Dyson
- Cloud Nine vs Dyson
- Baseus vs Dyson
- Dyson vs Lange
- Dyson vs SEBO
- Dyson vs Samsung
- Dyson vs Miele
- Dyson vs Russell Hobbs
- Dyson vs T3
- Dyson vs Lasko
- Dyson vs Hunter
- Dreo vs Dyson
- Dyson vs Parlux
- Dyson vs Vornado
- CHI vs Dyson
- Dimplex vs Dyson
- Dyson vs Meaco
- Dyson vs GHD
- Bosch vs Dyson
- Dyson vs Remington
- Dyson vs Toto
- Dyson vs Eufy
- Dyson vs ThisWorx
How has branded search demand for Dyson changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dyson worldwide held steady, from 8.5M to 8.1M.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among cordless vacuum brands worldwide peaked at 62.8% in December 2025 and was lowest at 51.6% in March 2026.
How did search popularity change for cordless vacuum brands worldwide in September 2026?
4 changes
In September 2026, Dyson gained estimated Share of Search among cordless vacuum brands worldwide, from 52.7% to 59%.
In September 2026, Electrolux lost estimated Share of Search among cordless vacuum brands worldwide, from 19.3% to 17.7%.
In September 2026, LG lost estimated Share of Search among cordless vacuum brands worldwide, from 6.1% to 4.6%.
In September 2026, Ryobi lost estimated Share of Search among cordless vacuum brands worldwide, from 9.2% to 7.8%.
Where does Dyson compete?
How is Dyson measured?
Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- dyson
- dyson airwrap
- dyson hair dryer
- dyson hair straightener
- dyson hair styling
- dyson supersonic
- dyson vacuum
- hair dryer dyson
- hair straightener dyson
- hair styling dyson
- vacuum dyson
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Is Dyson your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.