How popular isDyson in search?
In September 2026, there were an estimated 8.1M branded searches for Dyson worldwide which held steady over the last 12 months. Dyson holds 74.1% estimated Share of Search among handheld vacuum brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which handheld vacuum brands compete with Dyson?
Share of Search by month for Dyson, Eufy, DeWalt, BISSELL, Hoover, Black and Decker. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Eufy | DeWalt | BISSELL | Hoover | Black and Decker | Miele |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.8% | 8.6% | 5.9% | 4.5% | 3% | 2.2% | 1% |
| Nov 2025 | 79.5% | 7.1% | 4.8% | 3.6% | 2.4% | 1.6% | 0.99% |
| Dec 2025 | 79.3% | 7.1% | 5.3% | 2.9% | 2.6% | 1.6% | 1.1% |
| Jan 2026 | 76.6% | 8% | 5.5% | 3.6% | 3.3% | 1.8% | 1.1% |
| Feb 2026 | 73.8% | 8.1% | 6.9% | 4.7% | 3.3% | 2% | 1.2% |
| Mar 2026 | 71.8% | 9.3% | 6.7% | 5.2% | 3.3% | 2.2% | 1.4% |
| Apr 2026 | 72% | 8.9% | 7.2% | 4.7% | 3.6% | 2.4% | 1.2% |
| May 2026 | 71.4% | 9.8% | 7.1% | 4.1% | 3.5% | 2.9% | 1.2% |
| Jun 2026 | 71.8% | 10.3% | 7.2% | 4% | 3% | 2.6% | 1.2% |
| Jul 2026 | 71.4% | 10.3% | 6.5% | 4.4% | 3.4% | 2.6% | 1.3% |
| Aug 2026 | 71.9% | 9.8% | 6.6% | 4.9% | 3.3% | 2.1% | 1.3% |
| Sep 2026 | 74.1% | 8.7% | 6.1% | 5% | 3.1% | 2% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.1% | 8.1M | +10.4% | +2.2 points | |
| 2, held 2nd | 8.7% | 953K | -5.4% | -1.1 points | |
| 3, held 3rd | 6.1% | 673K | 0% | -0.4 points | |
| 4, held 4th | 5% | 551K | +9.2% | +0.1 points | |
| 5, held 5th | 3.1% | 342K | 0% | -0.2 points | |
| 6, held 6th | 2% | 220K | 0% | -0.1 points | |
| 7, held 7th | 1% | 113K | -18.1% | -0.3 points |
1.
Dyson74.1%
Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +2.2 points.
2.
Eufy8.7%
Held 2nd. 953K estimated branded searches, -5.4% vs prior month. Share -1.1 points.
3.
DeWalt6.1%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
BISSELL5%
Held 4th. 551K estimated branded searches, +9.2% vs prior month. Share +0.1 points.
5.
Hoover3.1%
Held 5th. 342K estimated branded searches, 0% vs prior month. Share -0.2 points.
2%
Held 6th. 220K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Miele1%
Held 7th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
Compare search popularity between Dyson and its closest rivals
Every comparison with Dyson
38 comparisons
- Dyson vs Xiaomi
- Dyson vs Mitsubishi
- Dyson vs Electrolux
- De'Longhi vs Dyson
- Dyson vs Shark
- Dyson vs Eufy
- Dyson vs Roborock
- Dyson vs Ryobi
- Dreame vs Dyson
- Dyson vs ghd
- DeWalt vs Dyson
- Dyson vs iRobot
- BaByliss vs Dyson
- BISSELL vs Dyson
- Dyson vs Honeywell
- Dyson vs LG
- Dyson vs Samsung
- Dyson vs Hoover
- Baseus vs Dyson
- Black and Decker vs Dyson
- Cloud Nine vs Dyson
- Dyson vs Lange
- Bosch vs Dyson
- Dyson vs SEBO
- Dyson vs Russell Hobbs
- Dyson vs Miele
- Dyson vs T3
- Dyson vs Lasko
- Dyson vs Hunter
- Dyson vs Meaco
- Dreo vs Dyson
- Dimplex vs Dyson
- Dyson vs Parlux
- Dyson vs Vornado
- CHI vs Dyson
- Dyson vs Remington
- Dyson vs GHD
- Dyson vs ThisWorx
How has branded search demand for Dyson changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dyson worldwide held steady, from 8.5M to 8.1M.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among handheld vacuum brands worldwide decreased from 74.8% to 74.1%.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among handheld vacuum brands worldwide peaked at 79.5% in November 2025 and was lowest at 71.4% in July 2026.
How did search popularity change for handheld vacuum brands worldwide in September 2026?
4 changes
In September 2026, Dyson gained estimated Share of Search among handheld vacuum brands worldwide, from 71.9% to 74.1%.
In September 2026, Eufy lost estimated Share of Search among handheld vacuum brands worldwide, from 9.8% to 8.7%.
BISSELL’s estimated Share of Search among handheld vacuum brands worldwide has gained ground for 3 months in a row, from 4% to 5% in September 2026.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
Where does Dyson compete?
How is Dyson measured?
Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- dyson
- dyson airwrap
- dyson hair dryer
- dyson hair straightener
- dyson hair styling
- dyson supersonic
- dyson vacuum
- hair dryer dyson
- hair straightener dyson
- hair styling dyson
- vacuum dyson
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