Dyson vs Mitsubishi:Which is searched more?
In September 2026, Dyson had more branded searches than Mitsubishi among hand dryer brands worldwide. Dyson was estimated to have 8.1M branded searches compared to Mitsubishi’s 2.2M, and held a 77.5% Share of Search versus Mitsubishi’s 21.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dyson or Mitsubishi?
Compare the hand dryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, Mitsubishi. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Mitsubishi | Toto |
|---|---|---|---|
| Oct 2025 | 74.6% | 24.1% | 1.3% |
| Nov 2025 | 82.5% | 16.6% | 0.9% |
| Dec 2025 | 83.7% | 15.3% | 1% |
| Jan 2026 | 76.2% | 22.4% | 1.5% |
| Feb 2026 | 71.5% | 27% | 1.4% |
| Mar 2026 | 71.3% | 27.3% | 1.5% |
| Apr 2026 | 70% | 28.5% | 1.5% |
| May 2026 | 70.1% | 28.4% | 1.5% |
| Jun 2026 | 73.8% | 24.6% | 1.6% |
| Jul 2026 | 71.6% | 26.7% | 1.7% |
| Aug 2026 | 71.9% | 26.7% | 1.5% |
| Sep 2026 | 77.5% | 21.3% | 1.2% |
How has the Dyson and Mitsubishi comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Mitsubishi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among hand dryer brands worldwide moved from 74.6% to 77.5%, and its estimated monthly branded searches moved from 8.5M to 8.1M.
- Across the 12 months ending September 2026, Mitsubishi’s estimated Share of Search among hand dryer brands worldwide moved from 24.1% to 21.3%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
How did search popularity change for hand dryer brands worldwide in September 2026?
2 changes
In September 2026, Dyson gained estimated Share of Search among hand dryer brands worldwide, from 71.9% to 77.5%.
In September 2026, Mitsubishi lost estimated Share of Search among hand dryer brands worldwide, from 26.7% to 21.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Dyson’s and Mitsubishi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dyson
11 branded search terms
- dyson
- dyson airwrap
- dyson hair dryer
- dyson hair straightener
- dyson hair styling
- dyson supersonic
- dyson vacuum
- hair dryer dyson
- hair straightener dyson
- hair styling dyson
- vacuum dyson
Mitsubishi
1 branded search term
- mitsubishi
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