Dyson vs Russell Hobbs:Which is more popular by branded search?
In August 2026, Dyson had more branded searches than Russell Hobbs among heaters worldwide. Dyson was estimated to have 7.4M branded searches compared to Russell Hobbs’ 90.5K, and held an 82.3% Share of Search versus Russell Hobbs’ 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dyson or Russell Hobbs?
Compare the heaters shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | De'Longhi | Russell Hobbs | Vornado | Dimplex | Honeywell |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 16% | 1.3% | 0.32% | 0.02% | <0.01% |
| Nov 2025 | 84.5% | 14.3% | 1% | 0.21% | 0.02% | <0.01% |
| Dec 2025 | 84.4% | 14.2% | 1.1% | 0.28% | 0.02% | <0.01% |
| Jan 2026 | 83.1% | 15.4% | 1.2% | 0.36% | 0.02% | <0.01% |
| Feb 2026 | 83.1% | 15.3% | 1.3% | 0.31% | 0.02% | <0.01% |
| Mar 2026 | 82.6% | 15.8% | 1.3% | 0.31% | 0.02% | <0.01% |
| Apr 2026 | 81.8% | 16.7% | 1.1% | 0.4% | 0.02% | <0.01% |
| May 2026 | 81.7% | 16.6% | 1.1% | 0.6% | 0.02% | <0.01% |
| Jun 2026 | 81.9% | 16.2% | 1.1% | 0.74% | 0.02% | <0.01% |
| Jul 2026 | 80.4% | 17.5% | 1.2% | 0.81% | 0.02% | <0.01% |
| Aug 2026 | 82.3% | 16.1% | 1% | 0.55% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dyson and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Russell Hobbs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among heaters worldwide moved from 82.4% to 82.3%, and its estimated monthly branded searches moved from 8.5M to 7.4M.
- Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among heaters worldwide moved from 1.3% to 1%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for heaters worldwide in August 2026?
2 changes
In August 2026, Dyson gained estimated Share of Search among heaters worldwide, from 80.4% to 82.3%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dyson’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dyson
12 branded search terms
- dyson
- dyson airwrap
- dyson com
- dyson hair dryer
- dyson hair straightener
- dyson hair styling
- dyson supersonic
- dyson vacuum
- hair dryer dyson
- hair straightener dyson
- hair styling dyson
- vacuum dyson
Russell Hobbs
1 branded search term
- russell hobbs
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