Dreame vs Dyson:Which is searched more?
In September 2026, Dyson had more branded searches than Dreame among vacuum cleaner brands worldwide. Dyson was estimated to have 8.1M branded searches compared to Dreame’s 775K, and held a 59% Share of Search versus Dreame’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dreame or Dyson?
Compare brands that offer household vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, Dreame. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Electrolux | Shark | Roborock | Dreame | iRobot | BISSELL | SEBO | Miele |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 10.7% | 7.5% | 6.5% | 3.7% | 5.2% | 3.6% | 1.4% | 0.81% |
| Nov 2025 | 59.3% | 9.8% | 8.5% | 8.8% | 4.9% | 4.6% | 2.7% | 0.77% | 0.74% |
| Dec 2025 | 60.5% | 7.4% | 9.6% | 6.8% | 3.9% | 7.9% | 2.2% | 0.87% | 0.83% |
| Jan 2026 | 60.7% | 9.7% | 7.5% | 7.4% | 5% | 4.7% | 2.9% | 1.3% | 0.9% |
| Feb 2026 | 59.4% | 10% | 7% | 7.6% | 5.1% | 4.9% | 3.8% | 1.3% | 0.93% |
| Mar 2026 | 56.3% | 11.8% | 7.3% | 7.3% | 5.9% | 4.6% | 4.1% | 1.6% | 1.1% |
| Apr 2026 | 56.5% | 12.6% | 6.6% | 7.8% | 5.3% | 5% | 3.7% | 1.6% | 0.95% |
| May 2026 | 55.7% | 12.4% | 7.1% | 7.7% | 6.4% | 5.3% | 3.2% | 1.3% | 0.93% |
| Jun 2026 | 56.5% | 12.6% | 6.5% | 8.1% | 6.6% | 4.5% | 3.1% | 1.4% | 0.94% |
| Jul 2026 | 54.5% | 11.1% | 7.2% | 8.7% | 7% | 5.2% | 3.4% | 1.8% | 1% |
| Aug 2026 | 57% | 11.6% | 7.2% | 7.4% | 6.1% | 4.2% | 3.9% | 1.5% | 1.1% |
| Sep 2026 | 59% | 10.9% | 7% | 6.9% | 5.6% | 4.7% | 4% | 1.2% | 0.82% |
How has the Dreame and Dyson comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Dreame in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dreame’s estimated Share of Search among vacuum cleaner brands worldwide moved from 3.7% to 5.6%, and its estimated monthly branded searches moved from 520K to 775K.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among vacuum cleaner brands worldwide moved from 60.5% to 59%, and its estimated monthly branded searches moved from 8.5M to 8.1M.
How did search popularity change for vacuum cleaner brands worldwide in September 2026?
2 changes
In September 2026, Dyson gained estimated Share of Search among vacuum cleaner brands worldwide, from 57% to 59%.
In September 2026, Dreame lost estimated Share of Search among vacuum cleaner brands worldwide, from 6.1% to 5.6%.
Other head-to-heads among vacuum cleaner brands
How each brand is measured
Brandwave collects information about searches that people make online using Dreame’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dreame
7 branded search terms
- dreame
- dreame robot vacuum
- dreame vacuum
- dreame vacuum cleaner
- robot vacuum dreame
- vacuum cleaner dreame
- vacuum dreame
Dyson
11 branded search terms
- dyson
- dyson airwrap
- dyson hair dryer
- dyson hair straightener
- dyson hair styling
- dyson supersonic
- dyson vacuum
- hair dryer dyson
- hair straightener dyson
- hair styling dyson
- vacuum dyson
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.