Air styler brands:Which are searched most?
In September 2026, Dyson was the most searched among air styler brands worldwide, with an estimated 8.1M branded searches and 83.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the air styler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, Shark, BaByliss. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Shark | BaByliss |
|---|---|---|---|
| Oct 2025 | 83.6% | 10.4% | 6% |
| Nov 2025 | 82.7% | 11.8% | 5.5% |
| Dec 2025 | 81.1% | 12.8% | 6.1% |
| Jan 2026 | 84.1% | 10.3% | 5.6% |
| Feb 2026 | 84.2% | 9.9% | 5.9% |
| Mar 2026 | 82.4% | 10.6% | 7% |
| Apr 2026 | 82.9% | 9.7% | 7.4% |
| May 2026 | 82.2% | 10.5% | 7.4% |
| Jun 2026 | 83.1% | 9.5% | 7.4% |
| Jul 2026 | 81.1% | 10.7% | 8.2% |
| Aug 2026 | 82.7% | 10.4% | 6.8% |
| Sep 2026 | 83.7% | 10% | 6.3% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.7% | 8.1M | +10.4% | +1 points | |
| 2, held 2nd | 10% | 968K | +4.1% | -0.5 points | |
| 3, held 3rd | 6.3% | 616K | +0.98% | -0.5 points |
Compare search popularity between leading brands
Which brand is most popular in search among air styler brands worldwide?
3 brands
In September 2026, Dyson was the most searched among air styler brands worldwide, with an estimated 8.1M branded searches and 83.7% estimated Share of Search within this set. Shark is in 2nd place, 73.8 percentage points behind at 10% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Dyson | 83.6% → 83.7% | 84.2%Feb 2026 | 81.1%Jul 2026 | 1st |
 Shark | 10.4% → 10% | 12.8%Dec 2025 | 9.5%Jun 2026 | 2nd |
 BaByliss | 6% → 6.3% | 8.2%Jul 2026 | 5.5%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among air styler brands worldwide peaked at 84.2% in February 2026 and was lowest at 81.1% in July 2026.
- Across the 12 months ending September 2026, Shark’s estimated Share of Search among air styler brands worldwide peaked at 12.8% in December 2025 and was lowest at 9.5% in June 2026.
- Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among air styler brands worldwide peaked at 8.2% in July 2026 and was lowest at 5.5% in November 2025.
- Across the 12 months ending September 2026, Dyson, Shark and BaByliss held steady: their estimated Share of Search among air styler brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for air styler brands worldwide in September 2026?
2 changes
In September 2026, Dyson gained estimated Share of Search among air styler brands worldwide, from 82.7% to 83.7%.
In September 2026, BaByliss lost estimated Share of Search among air styler brands worldwide, from 6.8% to 6.3%.
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