Brandwave

Flat iron brands:Which are searched most?

In September 2026, Dyson was the most searched among flat iron brands worldwide, with an estimated 8.1M branded searches and 91.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson91.6%
  2. BaByliss6.9%
  3. T30.93%
  4. CHI0.35%
  5. Remington0.12%
  6. GHD0.05%

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Share of SearchLeaderboard

Compare the flat iron brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among flat iron brands worldwide, by month

Share of Search by month for Dyson, BaByliss. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissT3CHIRemingtonGHD
Oct 202592.1%6.6%0.76%0.35%0.13%0.05%
Nov 202592.7%6.2%0.72%0.33%0.09%0.03%
Dec 202591.3%6.8%1.4%0.43%0.11%0.03%
Jan 202692.6%6.1%0.85%0.3%0.12%0.04%
Feb 202691.7%6.4%1.4%0.34%0.13%0.06%
Mar 202690.6%7.7%1.2%0.36%0.13%0.06%
Apr 202690.3%8.1%1.1%0.36%0.14%0.06%
May 202690.1%8.1%1.2%0.36%0.14%0.06%
Jun 202690.5%8.1%0.88%0.33%0.14%0.06%
Jul 202689.5%9%0.88%0.37%0.16%0.05%
Aug 202691.1%7.5%0.87%0.33%0.15%0.05%
Sep 202691.6%6.9%0.93%0.35%0.12%0.05%

This month’s ranking, September 2026

  1. 1.Dyson

    91.6%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +0.6 points.

  2. 2.BaByliss

    6.9%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -0.6 points.

  3. 3.T3

    0.93%

    Held 3rd. 82.2K estimated branded searches, +17.3% vs prior month. Share +0.1 points.

  4. 4.CHI

    0.35%

    Held 4th. 31K estimated branded searches, +16.5% vs prior month. Share 0 points.

  5. 5.Remington

    0.12%

    Held 5th. 10.5K estimated branded searches, -14.6% vs prior month. Share 0 points.

  6. 6.GHD

    0.05%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among flat iron brands worldwide?

In September 2026, Dyson was the most searched among flat iron brands worldwide, with an estimated 8.1M branded searches and 91.6% estimated Share of Search within this set. BaByliss is in 2nd place, 84.7 percentage points behind at 6.9% Share of Search.

Global flat iron brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dyson92.1% → 91.6%92.7%Nov 202589.5%Jul 20261st
BaByliss6.6% → 6.9%9%Jul 20266.1%Jan 20262nd
T30.76% → 0.93%1.4%Feb 20260.72%Nov 20253rd
CHI0.35%0.43%Dec 20250.3%Jan 20264th
Remington0.13% → 0.12%0.16%Jul 20260.09%Nov 20255th
GHD0.05%0.06%Jun 20260.03%Dec 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among flat iron brands worldwide peaked at 92.7% in November 2025 and was lowest at 89.5% in July 2026.
  • Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among flat iron brands worldwide peaked at 9% in July 2026 and was lowest at 6.1% in January 2026.
  • Across the 12 months ending September 2026, Dyson, BaByliss, T3, CHI, Remington and GHD held steady: their estimated Share of Search among flat iron brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for flat iron brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among flat iron brands worldwide, from 91.1% to 91.6%.

  2. In September 2026, BaByliss lost estimated Share of Search among flat iron brands worldwide, from 7.5% to 6.9%.

  3. Estimated monthly branded searches for T3 worldwide rose 17.5% over 12 measured months, from 70K to 82.2K in September 2026.

  4. Estimated monthly branded searches for Remington worldwide fell 14.6% over 12 measured months, from 12.3K to 10.5K in September 2026.

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