Brandwave

How popular isT3 in search?

In September 2026, there were an estimated 82.2K branded searches for T3 worldwide which is up 17.5% over the last 12 months. T3 holds 0.93% estimated Share of Search among flat iron brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson91.6%
  2. BaByliss6.9%
  3. T30.93%
  4. CHI0.35%
  5. Remington0.12%
  6. GHD0.05%
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Which flat iron brands compete with T3?

T3 against flat iron brands worldwide, by month

Share of Search by month for Dyson, BaByliss, T3. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissT3CHIRemingtonGHD
Oct 202592.1%6.6%0.76%0.35%0.13%0.05%
Nov 202592.7%6.2%0.72%0.33%0.09%0.03%
Dec 202591.3%6.8%1.4%0.43%0.11%0.03%
Jan 202692.6%6.1%0.85%0.3%0.12%0.04%
Feb 202691.7%6.4%1.4%0.34%0.13%0.06%
Mar 202690.6%7.7%1.2%0.36%0.13%0.06%
Apr 202690.3%8.1%1.1%0.36%0.14%0.06%
May 202690.1%8.1%1.2%0.36%0.14%0.06%
Jun 202690.5%8.1%0.88%0.33%0.14%0.06%
Jul 202689.5%9%0.88%0.37%0.16%0.05%
Aug 202691.1%7.5%0.87%0.33%0.15%0.05%
Sep 202691.6%6.9%0.93%0.35%0.12%0.05%

  1. 1.Dyson

    91.6%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +0.6 points.

  2. 2.BaByliss

    6.9%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -0.6 points.

  3. 3.T3

    0.93%

    Held 3rd. 82.2K estimated branded searches, +17.3% vs prior month. Share +0.1 points.

  4. 4.CHI

    0.35%

    Held 4th. 31K estimated branded searches, +16.5% vs prior month. Share 0 points.

  5. 5.Remington

    0.12%

    Held 5th. 10.5K estimated branded searches, -14.6% vs prior month. Share 0 points.

  6. 6.GHD

    0.05%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between T3 and its closest rivals

Every comparison with T3

How has branded search demand for T3 changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for T3 worldwide rose from 70K to 82.2K.
  • Across the 12 months ending September 2026, T3’s estimated Share of Search among flat iron brands worldwide held steady, from 0.76% to 0.93%.

How did search popularity change for flat iron brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among flat iron brands worldwide, from 91.1% to 91.6%.

  2. In September 2026, BaByliss lost estimated Share of Search among flat iron brands worldwide, from 7.5% to 6.9%.

  3. Estimated monthly branded searches for T3 worldwide rose 17.5% over 12 measured months, from 70K to 82.2K in September 2026.

  4. Estimated monthly branded searches for Remington worldwide fell 14.6% over 12 measured months, from 12.3K to 10.5K in September 2026.

Where does T3 compete?

T3 is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair styling tool brands5th of 70.78%Show ranking
Blow dryer brands5th of 70.82%Show ranking
Curling wand brands4th of 60.91%Show ranking
Flat iron brands3rd of 60.93%Shown above
Hot rollers brands2nd of 510.3%Show ranking

How is T3 measured?

Brandwave collects information about searches that people make online using T3’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • hair dryer t3
  • hair straightener t3
  • t3 curling iron
  • t3 hair styling

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How the Brand Demand Index is measured

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