Brandwave

How popular isT3?

In September 2026, people searched for T3 by name about 82,200 times worldwide, a 17.5% increase from the previous year. These searches made up 0.26% of all global hair curler brand searches, placing T3 fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about hair curler brands, T3 appeared in three of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

T3 is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. DysonShare of searches 87.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. BaBylissShare of searches 10.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ConairShare of searches 1.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. T3Share of searches 0.26%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. BaBylissPROShare of searches 0.22%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+1 more

T3 website (opens in a new tab)

Follow T3 and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top hair curler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, T3 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. T3 is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. T31st
  2. BaBylissPRO2nd
  3. Conair3rd
  4. Dyson4th
  5. Shark5th
  6. BaByliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T33 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair curler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which hair curler brands compete with T3?

T3 against hair curler brands worldwide, by month

Share of searches by month for Dyson, BaByliss, T3. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissConairT3BaBylissPROShark
Oct 202587.4%10.7%1.3%0.26%0.33%0.03%
Nov 202587.9%10.6%0.87%0.26%0.27%0.04%
Dec 202585%12.7%1.3%0.46%0.57%0.05%
Jan 202687.4%10.8%1.3%0.32%0.18%0.03%
Feb 202687.4%10.8%1.3%0.32%0.22%0.03%
Mar 202685.5%12.8%1.3%0.31%0.18%0.03%
Apr 202685.6%12.6%1.3%0.31%0.18%0.03%
May 202685.3%12.6%1.5%0.31%0.22%0.03%
Jun 202685.4%12.5%1.5%0.25%0.22%0.03%
Jul 202682.9%15%1.5%0.37%0.26%0.03%
Aug 202685.4%12.7%1.3%0.31%0.26%0.03%
Sep 202687.6%10.8%1.1%0.26%0.22%0.03%

  1. 1.Dyson

    87.6%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  2. 2.BaByliss

    10.8%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -1.9 points.

  3. 3.Conair

    1.1%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.T3

    0.26%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.BaBylissPRO

    0.22%

    Held 5th. 12.8K estimated branded searches, +1% vs prior month. Share 0 points.

  6. 6.Shark

    0.03%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between T3 and its closest rivals

Every comparison with T3

11 comparisons

How has branded search demand for T3 changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for T3 worldwide rose from 70K to 82.2K.
  • Across the 12 months ending September 2026, T3 rose from 5th to 4th among hair curler brands worldwide.

How did search popularity change for hair curler brands worldwide in September 2026?

4 changes

  1. In September 2026, Dyson gained share of searches among hair curler brands worldwide, from 85.4% to 87.6%.

  2. In September 2026, BaByliss lost share of searches among hair curler brands worldwide, from 12.7% to 10.8%.

  3. Estimated monthly branded searches for BaBylissPRO worldwide fell 31.9% over 12 measured months, from 18.8K to 12.8K in September 2026.

  4. Estimated monthly branded searches for Conair worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are T3’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using T3’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hair dryer t3
  • hair straightener t3
  • t3 curling iron
  • t3 hair styling

Do you work for T3? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does T3 compete?

T3 is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair styling tool brands5th of 80.81%Show ranking
Curling iron brands6th of 70.23%Show ranking
Hair straightener brands5th of 70.23%Show ranking
Curling wand brands6th of 70.25%Show ranking
Flat iron brands4th of 60.25%Show ranking
Hair curler brands4th of 60.26%Shown above
Blow dryer brands3rd of 60.26%Show ranking
Hot rollers brands3rd of 52.1%Show ranking
Creator with pink hair and a pink jacket

Is T3 your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free